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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Brabus tunes Mercedes-AMG GT up to 600 horsepower

"You can never have enough power," says Brabus in the statement below, "especially in a sports car." Hence the beast you see here. It's based, as you can plainly see, on the Mercedes-AMG GT. But instead of 469 horsepower in the base model or 503 in S spec, Brabus has boosted it up to 600 metric horsepower. That works out to 591 hp by our standards, a figure backed up by an equally impressive 553 pound-feet of torque – up from 443 or 479. With all that power and twist, the Benz tuner of record says its take on the GT will top out at an autobahn-crunching 201 miles per hour, reaching 62 along the way in 3.6 seconds. Of course, Brabus didn't just tinker with the engine and leave the rest alone. It'll build customer vehicles to individual requirements, but has outfitted this demo vehicle with a full aero kit (in clear carbon fiber), monoblock alloys (20 inches up front, 21 at the back), a retuned suspension dropped by 0.6 inches, and a fully refitted interior. We'll be keeping an eye out for the Brabus GT at the Frankfurt Motor Show this week, but judging from the photos above, it would be hard to miss. Related Video: World premiere at the IAA 2015 BRABUS refines the Mercedes-AMG GT S 441 kW / 600 HP, 750 Nm of torque, a top speed of 325 km/h, carbon components and 21-inch high-tech forged wheels Lending an exclusive car an even more thrilling appearance has been the domain of BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) for almost four decades. At the IAA 2015 in Frankfurt am Main, the exclusive sports program for the Mercedes-AMG GT and GT S models celebrates its world premiere. With an output increase to 441 kW / 600 HP (591 bhp) and a peak torque of 750 Nm (553 lb-ft), the two-seat car reaches a top speed of 325 km/h (201 mph). From the outside, the sports car with BRABUS design impresses with aerodynamic-enhancement components made from clear-coated carbon, ultra-light BRABUS Monoblock F forged wheels, a sports suspension with a multitude of selectable settings for damping and ride height, and a sports exhaust system made from especially lightweight titanium with electronically controlled sound management. BRABUS fine leather interiors and inlays made from real carbon and precious wood upgrade the cockpit of the two-door car. You can never have enough power, especially in a sports car.

Daimler could sell off Li-Tec's EV battery business

Five-plus years may have been about enough time for Daimler AG to know whether it wanted to be in the battery-pack production business. The Mercedes-Benz parent may stop making electric-vehicle batteries and ultimately sell its Li-Tec battery-cell factory in Germany within two years, according to Bloomberg News which cites Manager Magazin. The beneficiary may be LG Electronics, which would likely take over battery-production duties for models such as Daimler's Smart ED battery-electric vehicle. Daimler is taking a number of steps to improve profit margins, which are thinner than those of its German rivals like BMW. Like its German competition, the company has lagged behind companies such as Nissan, Renault and Tesla Motors in terms of aggressively pursuing growth via plug-in vehicle sales. Daimler spokesman Hendrik Sackmann, in an e-mail to AutoblogGreen, would only say that the battery business is growing "rapidly" and that Li-Tec is developing "according to our plans." "Regarding Li-Tec, we are working on a concept for the future line-up," he added. "The battery cells for the successor of the Smart electric drive won't be provided by Li-Tec." Daimler in 2008 launched Li-Tec as a joint venture with Evonik, though Daimler recently put plans together to buy out Evonik's 50-percent share of Li-Tec, Bloomberg reported last month. Evonik's role was manufacturing electrodes and separators for batteries. Daimler also said last fall that it was looking to cooperate more extensively with Tesla in regards to electric vehicle development. The two companies first said they'd work together in 2009. Featured Gallery 2013 Smart Fortwo ED View 16 Photos News Source: Bloomberg NewsImage Credit: Daimler Green Plants/Manufacturing Mercedes-Benz battery