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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes to roll out S65 AMG Coupe in July

We're still a couple of weeks away from the public debut of the new Mercedes S63 AMG Coupe at the fast-approaching New York Auto Show, but already we're receiving word of an even more powerful version in the works. That, of course, would be the S65 AMG Coupe - the twelve-cylinder version of the latest S-Class Coupe, two-door counterpart to the S65 AMG sedan and replacement for the outgoing CL65 AMG.
Like the four-door version rolled out back in November, the S65 AMG Coupe would be distinguished from less powerful vehicles (which, lets face it, is just about everything) principally by its engine: a massive, 6.0-liter twin-turbo V12 that produces 621 horsepower, 738 pound-feet of torque and cares as much about global warming as an oil-shipping mega-tanker.
Because Merc's 4Matic all-wheel drive system can't handle that much torque, the ne plus ultra coupe would (like the S65 sedan but unlike the S63 coupe) be offered only in rear-drive form. That means it will have that much more trouble getting the power down to the road, but since the Magic Body Control suspension is similarly incompatible with 4Matic, the flagship coupe will get that trick suspension.

The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.