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Ferrari seeks review of Canadian Grand Prix penalty decision

Ferrari has asked for a review of the stewards' decision that cost Sebastian Vettel victory in the Canadian Grand Prix, a team spokesperson said on Monday. Vettel finished first in the race in Montreal on June 9 but lost the win after a five-second time penalty for going off track and returning in what stewards deemed to be an unsafe fashion. Mercedes' Formula One championship leader Lewis Hamilton was declared the winner instead. Significant and relevant new evidence that was not available at the time is required for a team to submit a 'right of review' under article 14 of the governing FIA's International Sporting Code. The spokesperson said Ferrari, who last week dropped a planned protest against the penalty, had formally requested the review but gave no further details "due to the sensitivity of the matter." Stewards will now have sole discretion to determine whether such a significant and relevant new element existed, with their decision final. If the review is deemed admissible, a secondary hearing will be held. Mercedes has won all seven races so far this season, and the last nine in total, with Britain's five-time world champion Hamilton now 29 points clear of Finnish teammate Valtteri Bottas in the standings. Vettel, who was furious with a decision that caused an immediate controversy, is 62 points adrift of Hamilton. Formula One holds its eighth race of the 21 round season in the south of France this weekend at Le Castellet circuit, where the penalty is likely to remain a major talking point. The Williams team requested a right of review last season against a three-place grid penalty handed to Russian driver Sergey Sirotkin, arguing that significant and relevant new elements had emerged. Stewards unanimously rejected the move. Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton Sebastian Vettel

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.