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Mercedes-Benz USA confirms relocation to Atlanta

Porsche, you no longer have Atlanta to yourself. Mercedes-Benz USA has confirmed that it will be moving its corporate headquarters (shown above) from Montvale, NJ, to Georgia's most populous city. This is the second high-profile corporate relocation in the past year, as Mercedes follows in the footsteps of Toyota, which announced its relocation from California to Texas back in April (Subaru also announced a relocation, but it was just four miles away from its old offices). According to the German company, executives and their staff will relocate to an interim facility in the city's Central Perimeter until a brand-new, long-term home is completed in 2017. Around 1,000 employees will be impacted by the move, although Mercedes didn't mention if any employees would be let go as a result of the relocation. The company won't be abandoning New Jersey completely, as it will retain "several operational areas" in both Montvale and Robbinsville, NJ. As Mercedes USA CEO Steve Cannon explains, there are a number of good reasons for the company's relocation. "Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz US International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the US," Cannon said in a statement. "For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities." Mercedes-Benz USA Announces Move of Corporate Headquarters to Atlanta Several operational areas to remain in New Jersey including Parts Distribution Center and Regional Office January 06, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced that it will relocate its corporate headquarters to Atlanta, Georgia, in a move designed to better serve its growing customer base and strengthen the company's position for long-term, sustainable growth. MBUSA executives and staff will relocate from its primary facility in Montvale, New Jersey, to a temporary facility in Atlanta's Central Perimeter on an interim basis. The company will construct a new, state-of-the-art headquarters expected to be completed in early 2017. MBUSA plans to begin moving employees starting in July 2015. The move, which will affect approximately 1,000 employees, will be phased to help minimize any disruption to business operations. Several operational areas will remain in both Montvale and Robbinsville, New Jersey.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

'55 Mercedes Gullwing racer expected to sell for $6 million

RM Sotheby's has a Gullwing up for auction. Not just any Gullwing, but one of just four prepared by the factory for racing. And it's expected to fetch $6,000,000, (give or take a million) when it crosses the auction block next month in New York. Chassis number 5500640 is billed as "the rarest and most desirable W198 Gullwing ever presented for public auction," and it's not hard to see why. It was used for both racing and testing purposes, including an entry in the notoriously grueling Tour de France by none other than Sir Stirling Moss. He placed it second only to the Marquis de Portago in his Ferrari 250 GT TdF, often outperforming the Ferrari in stages of the event. It was in the possession of one owner since 1966, who stored it for 40 years before passing it on to his son in 2008, who in turn underwrote a comprehensive three-year restoration project and has now put it up for auction. Gullwings are invariably the most sought-after post-war production Mercedes when they come up for auction. The highest price one has ever garnered, according to the records at Sports Car Market, was $4.62 million paid in early 2012 at Gooding & Company's Scottsdale auction. This example, however, stands to far surpass that amount to set a new record. It's just one of several notable lots consigned for the Driven By Disruption event, set to take place on December 10 in New York. Alongside it, RM has the Lamborghini Concept S (valued at over $2.4 million), a 1962 Aston Martin DB4 GT Zagato (over $16m), and a 1956 Ferrari 290 MM driven by Juan Manuel Fangio ($28m). In short, it ought to be a significant sale, and we'll report the results once they're in.