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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: Mercedes stationary batteries, 2015 E-Mazing Race

Mercedes-Benz is following Tesla's Powerwall in selling stationary batteries for home, business, and industrial solar energy storage. The lithium-ion batteries will come in 2.5- and 5.9-kWh capacities, and can be linked together. Daimler's vehicle battery technology, "has proven to work for millions of driven kilometers in the toughest environments of heat and cold, which makes it the best candidate also for stationary use," says Harald Kroeger of Mercedes-Benz. Pricing is unavailable as of yet, but Mercedes promises "competitive" pricing when the batteries go on sale at the Intersolar trade fair (June 10 through 12) in Munich, Germany. Read more at Automotive News, or in the press release below. The third running of the E-Mazing Race competition for electric vehicles is underway in Canada. The race challenges drivers to earn the most points by charging at Sun Country Highway charging stations in a month. Contestants needn't have been at the official starting point nor cross the finish line; they just needed to sign up and download the race app to participate. More remote charging stations offer more points when charging, and participants can also win prizes for photos and using social media. The 2015 E-Mazing Race, which began May 27 and ends June 24, is meant to raise awareness of electric vehicles. Sun Country is working on expanding its EV charging infrastructure in the US, so don't be surprised to see the race encompassing most of North America in the future. Read more at Green Car Reports. Linde has opened a new hydrogen fueling station in Innsbruck, Austria. The station, located in the popular destination city that has twice hosted the Winter Olympics, will allow hydrogen-powered vehicles to cross the Alps and travel between Italy and Germany. The station is capable of 700-bar refueling and can fuel six cars per hour. It was built as part of the HyFive project to create hydrogen fueling infrastructure across Europe to facilitate the rollout of fuel cell vehicles. It is the second public hydrogen station in Austria. Read more at Green Car Congress, or in the press release below from Linde.

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.