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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

2015 Mercedes-Benz Sprinter 4x4 First Drive [w/videos]

On the flight out to Kelowna, British Columbia, Canada, I thought I had a pretty good idea of what to expect on the Mercedes-Benz Sprinter 4x4 launch. I figured I'd drive down gravel and dirt roads, and then I'd take a Sprinter on a brief, pre-planned, crawling off-road course with Mercedes guides helping me along, Perrier water and fresh pastries at every third checkpoint. I've done off-road drives before, and while they do a perfectly nice job of showing the capability of a vehicle and its four-wheel-drive system, they're usually somewhat predictable and, I guess, safe. I also knew I'd be going to the middle of nowhere, but I assumed that'd just be a small town nestled in the Canadian Rocky Mountains. You know, a city anchored by its ski resort, but with all the amenities of a fully functional community. Something like Revelstoke, BC, where I spent my first night on the trip – kind of out in the wilderness, but a place where my iPhone could still pick up a solid 4G signal. But 24 hours later I found myself in a truly remote, off-the-grid part of the world, faced with a route that was anything but pre-arranged. And I wasn't in a G-Wagen, or some other off-roader – I was going to do all of this in a Sprinter van. Of course, this wouldn't be the first time Autoblog has taken a Sprinter far, far off the beaten path, and isn't the first time we've driven this generation of Mercedes' van. Home base was the CMH Monashee Lodge in Mica Creek, BC – a location so out-there that, according to Wikipedia, it "is no longer incorporated as a village." I had lost cell signal some 50 miles back, and the lodge was the only thing around, with its small staff, my fellow journalists and the Mercedes handlers the only human beings inhabiting the area. (Wait, haven't I heard this one before?) The drive from Revelstoke to Mica Creek was easy – 56 miles, all on Canada Highway 23 that runs alongside the Columbia River. It was breathtaking, with mountain forests still covered in snow from the winter, and the (mostly) thawed river flowing peacefully to my left as I drove north. There were no telephone poles, no stoplights and no traffic save the occasional logging truck. The road signs didn't point to exits toward other towns, but instead warned of possible run-ins with moose or bears, and let me know not to stop on specific parts of the highway unless I wanted to experience an avalanche up close.