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2016 Mercedes-Benz C450 AMG Sport First Drive

A. M. G. Those three letters carry a lot of weight, especially to those who firmly believe that AMG is the hallowed performance pinnacle of the Mercedes-Benz brand. Those purists probably lifted an eyebrow at the front-drive platforms behind the CLA45 AMG and GLA45 AMG, and virtually every AMG-branded SUV that has hailed from the tuner-focused nameplate. But they might want to consider a second look at the 2016 Mercedes-Benz C450 AMG Sport. No, it's not a full-blown, fire-breathing AMG like the C63, and it doesn't get the newfangled "Mercedes-AMG" nomenclature. But after spending some seat time in the C450 AMG Sport, there's a decent chance you'll be quite alright with that. Inside and out, the C450 bears a strong visual resemblance to the mean looking, V8-powered, 469-horsepower C63 and its even fiercer, 503-hp, C63 S variant. The C-Class cockpit feels a bit snugger than you might expect considering its exterior proportions, particularly from the passenger seat. On the other hand, the new C-Class is also quite a bit more nicely appointed than its predecessor, which has inspired more than a few comparisons to the super posh S-Class. As for the C450 AMG, its more purposeful design cues and sportier details lend it a buttoned-down, modern feel. The biggest differentiator between the C and CLA class, however, is the rear of the cabin: the C's back seats are considerably roomier than the entry-level CLA's posterior perches. In place of V8 power, the modest 450 AMG packs a more reasonably endowed twin-turbocharged, 3.0-liter V6 that pushes 362 hp and 384 lb-ft of torque through a 7G-Tronic Plus automatic gearbox (in place of the the C63's dual-clutch seven-speed). Power is routed through all four wheels with a 66-percent rear, 33-percent front torque split. For some numerical context, the C450 AMG exceeds the C400 by 33 hp and the C300 by 121 hp, while it lags behind the C63 by a rather significant 107 hp. Crucially, the six-banger helps shed between 231 and 242 pounds compared the C63 models – this, despite a heavier all-wheel-drive arrangement, as opposed to the C63's rear-drive configuration. The C450 AMG shares a few pieces of hardware with its big brother AMG sibling, including the front axle, electromechanical steering, and upgraded brake setup (though you can't get carbon ceramic stoppers like you can in the C63 S).

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Next Mercedes-Benz C-Class to get diesel, hybrid versions

Mercedes-Benz is planning a more aggressive product strategy for its next-generation C-Class range. "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview.
In addition to offering more body styles of the new C-Class, AN reports that the revamped Mercedes will also be offered here with hybrid and diesel powertrains. Currently, the C-Class comes in coupe and sedan variants, with only gasoline engines. The BMW 3 Series, however, is available as a sedan, coupe, convertible and wagon, and offers buyers the choice of gasoline, diesel (the upcoming 328d) or hybrid power.
Mercedes-Benz will show the next-generation C-Class at the 2014 Detroit Auto Show, with sales of the US-built sedan following in August. Coupe, convertible and hybrid models will follow in early 2015, and while diesel and all-wheel-drive versions are planned, no specific timetable has been released regarding availability.