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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

Mercedes spotted testing updated A45 AMG

Now on the market (or some markets at any rate) for a couple of years already in its current form, Mercedes is preparing a slight refresh for the A-Class. And that means a new A45 AMG performance version, as well. Pictured undergoing testing in Germany, this prototype is hiding some enhancements for the littlest Benz. We're expecting the updates to be rather subtle, but they ought to help the Silver Star hatch keep up with the likes of the BMW 1 Series and Audi A3 in the increasingly competitive premium hatchback market. Best of all, Mercedes is tipped to be preparing an even more powerful A45 AMG S with over 400 horsepower to keep pace with the upcoming Volkswagen Golf R400. Unfortunately the A-Class isn't offered in North America, but we can hope that some of the enhancements (especially in the performance department) are ported over to the CLA-Class sedan and GLA crossover as well. Related Video:

2016 Mercedes-Benz GLE priced from $52,025

Mercedes-Benz released its full 2016 model year lineup and pricing details, and we've learned that the M-Class-replacing GLE will start at $52,025, including $925 for destination. The German automaker confirmed a few changes to the rest of its lineup, as well. For the GLE, that $52,025 price gets you the base GLE350. The GLE350 with 4Matic all-wheel drive starts at $54,525. The rest of the GLE range consists of the diesel-powered GLE300d 4Matic at $53,425, the GLE400 4Matic at $65,525, the GLE63 AMG at $100,875, and the range-topping GLE63 S AMG at $108,025. Mercedes will also offer the GLE500e 4Matic plug-in hybrid, but exact pricing for that model has not been released as of this writing. The GLE models start hitting dealers in August. Pricing for the BMW X6-fighting GLE Coupe – available in GLE450 and GLE63 forms – is also unknown. Elsewhere in the range, Mercedes-Benz will offer a new, diesel-powered C300d 4Matic, which goes on sale in February 2016. We already know the C-Class gets a new C350e plug-in hybrid model this year, which will arrive in September. Finally, the C400 has been killed, replaced by the C450 AMG Sport. Pricing for these new C-Class models has not been released. The small SLK roadster will receive a refresh soon, where it will be renamed SLC. In the meantime, the base SLK250 is now the SLK300, and comes with a nine-speed automatic transmission. Finally, Mercedes confirms the CLA will get a special "Edition: Orange" model, available on the CLA250 and CLA250 4Matic, limited to just 750 units nationwide. A host of other, smaller updates are available across Mercedes' model range. Read all about them in the very detailed press release, below. Related Video: MERCEDES-BENZ ANNOUNCES 2016 MODEL YEAR PRICING AND PRODUCT UPDATES The unprecedented product offensive continues with a host of exciting new models June 12, 2015 - MONTVALE, NJ -- Mercedes-Benz USA today announced pricing and model year changes for the 2016 Mercedes-Benz product portfolio. The company continues to expand its highly desirable model range this year with the addition of the awe-inspiring new Mercedes-AMG GT S, the ultra-exclusive Mercedes-Maybach S600, the sporty and versatile GLE, the sleek and stylish new GLE Coupe and the highly anticipated new GLC that will succeed the popular GLK when it arrives in U.S. showrooms in late November. In addition, smart will also welcome a redesigned smart fortwo that will launch in the U.S. market in September.