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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Mercedes-AMG chairman shoots down notion of LaFerrari-fighter

Mercedes-AMG chairman Tobias Moers took a sip of water and pondered the question. It was a loaded one: Would his company consider building a hyper car to rival extreme machines like the Porsche 918 and Ferrari LaFerrari? The short answer: not right now. "Unfortunately, if we find we should do something like that, there's no capacity – there's no engineering capacity to do that – in the near future. So there's no chance for us [to do that]," he told Autoblog in an interview at the Los Angeles Auto Show. AMG has capitalized on the rebounding global economy and strong demand for performance cars in the United States, China, and Europe, its most critical markets. It employs about 1,400 people, an astronomical leap from the 120 people who worked at AMG when Moers started in 1994. AMG also announced plans this week to increase V12 engine production due to high demand. Production will move from the AMG base in Affalterbach to another Daimler site in Mannheim, Germany. The switch will free up capacity for AMG to build more V8 engines in Affalterbach. Despite all of this growth, Moers said the company has priorities more pressing than a hypercar, like adding more extreme variants of its existing models. It also revealed the SL63 and SL65 AMG models this week in Los Angeles. "We're going to increase the family of the GT (shown above)," he said. "We're really busy with the next-generation E-Class, which will be the biggest step we've ever made from one generation E-Class to the next one regarding driving dynamics." Moers also says a supercar doesn't make financial sense for AMG, though halo cars are traditionally done for brand building, rather than the bottom line. "We're not coming to that point. I think a hypercar is always bad on a business case," he said. An AMG supercar is one of the industry's favorite rumors, and Moers admitted his customers are interested in the proposition. "In the recent past, I always thought like AMG ... is not in that level to be accepted in a hypercar, super, super, super sports car segment," he said. Talking with customers in all of our main markets, give[s] me a different view to that." Related Video:

Mercedes-Benz says no to price premium on S550 PHEV

The good news? Mercedes-Benz won't be charging any extra for the plug-in hybrid version of the S550 sedan compared to the gas-powered version. The bad news? The gas-powered version is really expensive. The S550 Plug-in Hybrid's pricing will start at a tidy $95,325, the same as the conventional S550, according to Cars Direct. For that price, buyers get a car that delivers 436 horsepower and 479 pound-feet of torque while having the ability to go as far as 18 miles on electric power alone, assuming that the driver in question isn't trying to use all 436 horses. But just in case he or she is, the car can also go from 0 to 60 miles per hour in about five seconds. There's been no word on a fuel-economy rating from the US Environmental Protection Agency (EPA) but the sedan gets 84 miles per gallon on the more lenient European driving cycle. It's unlikely to anywhere close to that stateside, but some folks still might feel they got their money's worth (ha ha) by adding a plug. The S550 Plug-in Hybrid goes on sale in California later this month. The model was first unveiled at the Frankfurt Auto Show in 2013 and shown off at the Los Angeles Auto Show late last year. Related Video: Featured Gallery 2015 Mercedes-Benz S550 PHEV: LA 2014 View 13 Photos News Source: Cars Direct via Green Car ReportsImage Credit: Drew Phillips Green Mercedes-Benz Hybrid PHEV