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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Brabus tunes new Mercedes GLE Coupe up to 700 horsepower

With 576 horsepower on tap, the new Mercedes-AMG GLE 63 S Coupe would be more than enough machine for most. For the rest, there's Brabus. Now the Benz tuner extraordinaire has revealed its own tuning program for the performance fastback crossover, turning the dial way past 11 to a massive 690 hp. Since the engine is already turbocharged, the 114-horse boost comes courtesy of modifications to the intake, charge-air pipes, engine control unit, and exhaust. Brabus also upgraded the turbo spools themselves, boosting torque up to 708 pound-feet. The result, according to the tuner, is a 0-62 time of 4.0 seconds flat and a top speed of 186 miles per hour. Those would have been considered supercar figures not that long ago. But this is a luxury crossover, for crying out loud. Still not enough? Brabus will further tune your GLE to 838 horsepower and a mind-blowing 1,069 lb-ft for a 3.8-second 0-62 sprint and a 200-mph top speed. In either state of tune, the aftermarket modifier will also gladly fit its aero kit, rolling stock, air-suspension control unit, and fully refit the interior to the buyer's specifications. The example you see here is making its world premier this week at the Dubai Motor Show. Brabus is also unveiling the Rocket 900 Desert Gold edition based on the Mercedes-AMG S65 sedan at the same show. They're being showcased alongside a number of regional debuts as well as a couple from its non-Benz brand, Startech. World premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015 BRABUS 700 Coupe 515 kW / 700 HP, 960 Nm, 300 km/h top speed, carbon and 23-inch forged wheels for the brand-new Mercedes GLE 63 S Coupe Brand-new on the market and already exclusively and professionally refined: BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents the BRABUS 700 Coupe based on the new Mercedes GLE 63 S in a world premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015. This high-performance SUV capable of reaching a top speed of 300 km/h (186 mph) includes a 5.5-liter twin-turbo engine uprated to 515 kW / 700 HP (690 bhp) and 960 Nm (708 lb-ft), sporty carbon aerodynamic-enhancement components and 23-inch high-tech forged king-sized wheels. The BRABUS fine leather interior with quilted azure-blue seats and door panel elements creates an especially luxurious atmosphere.

Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.