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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes recalls 126k C-, GLK-Class models for airbag system flaw

Mercedes-Benz is recalling 126,260 vehicles in the US because a flaw can lead to sudden airbag deployment or the safety devices not activating in a crash. The campaign covers the 2008-2009 C-Class, including the C300, C300 4Matic, C350, and C63 AMG; plus the 2010 GLK350 and GLK350 4Matic. On these models, a manufacturing error can lead to corrosion and potentially the malfunction of the airbag control unit. According to a chronology (in a PDF) from the National Highway Traffic Safety Administration, there are at least three alleged cases of unintended airbag deployment in the US in these vehicles. Mercedes-Benz USA spokesperson Donna Boland tells Autoblog that there are no reports of injuries, though. To fix the problem, dealers will inspect the part and will replace it as necessary. Related Video: RECALL Subject : Air Bag Control Unit may Corrode and Malfunction Report Receipt Date: OCT 27, 2015 NHTSA Campaign Number: 15V711000 Component(s): AIR BAGS Potential Number of Units Affected: 126,260 All Products Associated with this Recall Vehicle Make Model Model Year(s) MERCEDES BENZ C300 2008-2009 MERCEDES BENZ C350 2008-2009 MERCEDES BENZ C63 2008-2009 MERCEDES BENZ GLK350 2010 Details Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2008-2009 C300 Sedan, C300 4Matic, C63 AMG, and C350 vehicles, and 2010 GLK350 and GLK350 4Matic vehicles. Due to a manufacturing error, the air bag control unit may corrode and cause the control unit to malfunction. CONSEQUENCE: The malfunctioning air bag control unit may cause the air bags to unexpectedly deploy increasing the risk of injury and the possibility of a vehicle crash. Alternatively, the air bag control unit malfunction may cause the air bags to not deploy in the event of a crash necessitating air bag deployment, increasing the risk of occupant injury. REMEDY: MBUSA will notify owners, and dealers will inspect the air bag control unit and replace it, as necessary, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact MBUSA customer service at 1-800-367-6372. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.