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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

McLaren, Red Bull and Ferrari call for unfreezing F1 engines

Formula One is a hugely expensive sport. Not only do you have enormous salaries and logistical expenses, as you would in any other sport, but each team also spends huge sums developing their own chassis from the ground up – and so too do the participating automakers in developing the engines. One of the ways the series organizers mitigate those costs is by freezing development. So once the new crop of V6 turbo hybrid powertrains were developed, that was it. But now three of the of the sport's leading teams are calling on the FIA to unfreeze engine development. Their reason? Unfair advantage. There's little question that Mercedes did the best job of developing its "power unit" to meet the new regulations that took effect at the beginning of this past season. That's how the Mercedes team won all but three of the grands prix this season and finished with at least one car on the podium at every single race. It's also a big part of how the teams that bought their engines from Mercedes this season managed to consistently outperform the other non-works-supported teams. That clear advantage is why Red Bull, Ferrari and now McLaren are calling for engine development to be unfrozen. Their argument is that, under the current locked-down status quo, their engine suppliers (Renault, Ferrari and Honda, respectively) cannot possibly catch up. So unless the FIA and Formula One Management want the next few seasons to be the kind of absolute blow-outs that this past season was, these leading teams argue, the powers that be are going to have to make some changes. For its part, Mercedes naturally counters that unfreezing engine development would send costs spiraling out of control. But then of course it stands to lose the most by re-opening engine development. If those three teams, however, closely intertwined as they are with the three other engine suppliers participating in next year's championship, manage to solicit enough support from the other customer teams and bring the matter to a vote, Mercedes may very well find itself out-numbered. News Source: ESPNImage Credit: Patrick Baz/AFP/Getty Motorsports Ferrari McLaren Mercedes-Benz F1 engine

Chris Harris and David Coulthard wring out a Mercedes Fintail at the N"urburgring

If there's one thing we've learned from the latest video from Drive, it's that the combination of Chris Harris and David Coulthard will produce some very quotable moments. Take this exchange, for example.
DC: "We are by some way the slowest."
CH: "But we're in a class of three cars, apparently."