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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

One year since accident, most of Schumacher's sponsors still on board

It's been almost exactly a year now since Michael Schumacher suffered massive head trauma in a catastrophic skiing accident in Switzerland, and while details on his recovery have remained few and far between, we're sure his progress has been anything but easy. Meanwhile his sponsors have faced a difficult decision of their own: to continue supporting him financially despite getting nothing tangible in return, or cancel their contracts and suffer the blow to their public image as a result. According to Schumacher's longtime manager Sabine Kehm in speaking to news outlets like Italy's La Gazzetta dello Sport, most of the imperiled former F1 driver's personal sponsors have remained by his side. The encouraging news updates on what we reported back in August, that Mercedes-Benz and German investment firm Deutsche Vermogensberatung AG were sticking with the champ through the hard times. Other sponsors, including helmet manufacturer Schuberth and watchmaker Audemars Piguet, are also believed to still be on board. Not all of Schumi's sponsors have stuck around, though. German bottled water brand Rosbacher reportedly broke off its contract with Schumacher back in July. And more recent reports confirm that Gaydoul Group fashion labels Navyboot and Jet Set canceled their sponsorship deal earlier this month. These and other contracts made Schumacher one of the world's highest paid sports figures and the first billionaire athlete in the world. Even in retirement, he was still making more than most active F1 drivers. While we don't know just how much he's pulling in during his recovery, here's hoping that his continued sponsors can find a way to make their support worthwhile – and that the champ makes a full recovery in the near future.

Mercedes-Benz GLA Concept crossover leaked ahead of Shanghai debut

With just a few days left before the start of the Shanghai Motor Show, images of the Mercedes-Benz GLA Concept compact crossover have emerged online. The little 'ute is based on the small A-Class hatchback, and though it shares an identical wheelbase, is larger in every other dimension.
Looking like a rough-and-tumble five-door hatchback on the tippy toes of its 20-inch wheels, the GLA is most certainly destined for production in a toned down form that will borrow many bits and pieces from other cars based on this platform like the aforementioned A-Class and the CLA-Class sedan. Carscoop reports that the production version of the GLA will be revealed at the Frankfurt Motor Show in September of this year, with sales to the public starting in 2014.
Since it's based on the A-Class, we expect that the production GLA-Class will be powered by your choice of Mercedes' 2.0-liter turbocharged inline four-cylinder engine and a diesel or two, and will offer transmissions that include the company's seven-speed DCT and perhaps a six-speed manual (at least in Europe). If the GLA follows the same path as the two cars before it, expect a GLA45 AMG producing over 300 horsepower, as well. As for what powers the GLA Concept, that just might remain a mystery until the vehicle is officially revealed in China.