2007 Mercedes-benz Gl450 4matic on 2040-cars

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Chris Harris and David Coulthard wring out a Mercedes Fintail at the N"urburgring

If there's one thing we've learned from the latest video from Drive, it's that the combination of Chris Harris and David Coulthard will produce some very quotable moments. Take this exchange, for example.
DC: "We are by some way the slowest."
CH: "But we're in a class of three cars, apparently."

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Lewis Hamilton scores a record 80th pole in Japan, Vettel ninth

SUZUKA, Japan (Reuters) - Formula One leader Lewis Hamilton seized a record-extending 80th pole position at the Japanese Grand Prix on Saturday, timing his sole flying lap to perfection while Ferrari's Sebastian Vettel managed only ninth. The Mercedes driver, in dominant form all weekend at the Suzuka circuit, pumped in a one minute 27.760 second lap on the super-soft tires while it was still only just spitting with rain. Vettel and Ferrari teammate Kimi Raikkonen, who went out on intermediate tires in the final part of qualifying with the track still dry, lost time coming back in to fit the super-soft tires. The German then made another mistake on his first flying lap and was unable to get another one in as the intermittent drizzle turned into a full-blown shower that drenched the track. Meanwhile, Hamilton – who along with team mate Valtteri Bottas had gone out straight away on the super-soft tires to beat the rain – was lighting up the timing screens. "The team have done an amazing job this weekend, and the call that we made for Q3 was probably the most difficult," said the Briton, joined by Bottas on the front row after the Finn completed a second successive Mercedes front row lockout. "It's so difficult when the pressure is on to make the right call but that's the big difference between us this year and that's why we're the best and the team deserve it," added Hamilton. Vettel trails his fellow four-times champion by 50 points in the standings with just four races left after Japan. His hopes are fading fast and he needs a huge stroke of luck now to reignite his challenge. "Obviously it's not the position we deserve to be in," said the 31-year-old. "I think we have better speed than ninth but we'll start there and see how it goes. "Anything can happen tomorrow. Tomorrow is a new day." RICCIARDO FUMES Vettel's misfortune allowed 21-year-old Dutch driver Max Verstappen to qualify third for Red Bull. "We have a bigger chance now to be on the podium," said Verstappen, doubting that he would need to worry too much about the others' title battle: "Is it still a battle? I'm not sure," he said. While the Dutchman celebrated, teammate Daniel Ricciardo was left hoarse with anger after a power unit problem sidelined him during the second phase of qualifying before he had set a time. The Australian, as a consequence, is set to start 15th. "I just can't catch a break," said Ricciardo, who is leaving Red Bull for Renault at the end of the year.