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Mercedes-Maybach SL 680 Monogram Series gives the rich and famous what they want

TOPANGA, Calif. – Give the people what they want, right? Especially if they're extremely wealthy. And possibly famous.  Apparently, the requests for a convertible Maybach from existing owners and/or celebrities were so frequent and insistent that the uber-luxury offshoot of Mercedes-Benz finally decided to give them just that. The 2025 Mercedes-Maybach SL 680 Monogram Series answers the call. While all other Maybachs are based on a Mercedes-Benz, this is the first Maybach to be based on a car developed by AMG: the current-generation SL 55 and SL 63. This presented a greater challenge to engineers than past efforts. Although a sportier Maybach was intended (as opposed to modern Maybach's first drop-top effort, the Maybach S 650 Cabriolet), the SL 680 is, not surprisingly, seeking a much different dynamic end goal than its AMG-only cousins. According to Maybach product manager Hannes Meyer, the far shorter wheelbase than the Maybach norm was a particular challenge in making sure that its convertible offering maintained "the same ease and nearly floating driving experience" expected of the brand. To that end, the Maybach SL shares the SL 63's air suspension and trick AMG Active Control interconnected hydraulically controlled dampers, but the tuning is changed, especially with the rear air springs as the driver sits closer to those. Meyer says the damper valves in particular have a greater range between sportiness and comfort than the SL 63. The steering system is totally Maybach-specific, including a different ratio and more upright front camber, resulting in what Meyer described as a more stable and less aggressive setup than what you'd find in the SL 63.  Before you start looking for a 6.8-liter engine in the Mercedes arsenal, remember that those numbers don't really mean anything anymore. The Maybach SL 680 has exactly the same 4.0-liter twin-turbo V8 as the SL 63 good for 577 horsepower and 590 pound-feet of torque. The nine-speed AMG transmission is the same in terms of hardware, but it has totally different software. In particular, the 2-3 and 3-4 shifts are most different in order to provide a smoother, more Maybach acceleration experience. The 4Matic+ all-wheel-drive system is also shared, but is programmed to have a more balanced front-to-rear power split than the rear-biased AMG. Finally, the exhaust has been retuned. Meyer said that up to 2,800 rpm, the exhaust isn't quieter than what you'd experience in the AMGs, it just has a different tone.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes leads in US luxury car thefts

Mercedes-Benz makes some fine automobiles. The Silver Arrow'd cars are so good, apparently, that thieves can't help but try to steal them. The German brand is at the top of the charts for luxury car thefts in the US, according to the National Insurance Crime Bureau, with New York City leading the way. (And those New Yorkers complain about Detroit being bad!)
The C-Class was the most stolen model, with 485 ganked between 2009 and 2012 in NYC alone, while the E-Class and S-Class (which also boasted the worst recovery rate, at 59 percent) both finished in the top ten. Following the C-Class was the BMW 3 Series and Infiniti G. Not surprisingly, each of these were the most common models in their respective lineups. Los Angeles and Miami are also prime hotspots for luxury car thefts, according to the Detroit News report.
While getting your car stolen is pretty awful, there was one inspiring statistic compiled by the NICB - the average recovery rate across the board was 84 percent, with the Cadillac CTS getting recovered 91 percent of the time.