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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

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Mercedes-AMG considering turbo fours, hybrid sixes for future performance sedans

Think of the letters AMG and you'll probably end up picturing a performance sedan with a big V8. Such has become, after all, the Mercedes turning division's calling card. But with the introduction of its 2.0-liter turbo four, AMG is working at turning that notion on its head.
The highly potent engine produces 355 horsepower and is presently installed in the A45 AMG hatchback, CLA45 AMG sedan and GLA45 AMG crossover, giving Benz's smallest family a full range of performance models. But that might not be the full extent of the high-strung four-pot's use.
Speaking with AMG boss Tobias Moers, Britain's What Car? magazine reports that Affalterbach is considering slotting the same engine into larger models, particularly performance sedans like the C-Class. As we recently reported, Mercedes is already preparing to up the power from the turbo V6 in the C400 to slot a C450 Sport in below the C63 AMG. The C450 is expected to offer around 367 horsepower where the CLA45 AMG et al pack 355, but the lighter weight of the four-cylinder engine would likely offset the truancy of those extra dozen horses. Of course such a prospect would be much further down the pipeline than the C450 Sport which is expected to arrive much sooner.