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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

2015 MV Agusta F4 RC superbike debuts with AMG livery

MV Agusta, the Italian motorcycle maker with 37 Constructors Championship trophies earned in Grand Prix racing, returned to the World Superbike Championship for the 2014 season. With one annual campaign under its belt, it has released the customer version of its racing superbike, the F4 RR. The street-legal version will come in two power levels depending on the exhaust: either 205.5 horsepower with the standard exhaust, or 212 hp with the 4-2-1-2 Termignoni race exhaust. At 386 pounds dry, the RC is about 33 pounds lighter than the World Superbike entrant, but it's still heavier than the competition from Aprilia, BMW, and Ducati. It is, though, a little more powerful than all of them in its full-fat guise. Compared to the RR, MV Agusta made changes to the RC that include a new cylinder head, crankshaft, and camshaft, larger fuel injectors and lighter pistons, a lithium-ion battery, and magnesium casings. Titanium connecting bolts affix a carbon fiber fairing done up in the AMG livery of the World Superbike ride. If you want one, act quickly and come strong: only 250 will be produced, at $46,000 a pop. If you're not that keen, there's a high-res gallery above. Featured Gallery 2015 MV Agusta F4 RC View 26 Photos News Source: Asphalt and Rubber Mercedes-Benz Motorcycle Luxury Special and Limited Editions Performance world superbike mv agusta f4

Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.