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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Germans, Brits and Ferrari's new V12 SUV | Autoblog Podcast #748

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. With the Detroit Auto Show now in the rearview, focus shifts to news that crept up outside of the North American spotlight. The two talk about the new Ferrari Purosangue SUV, then pivot to a discussion about the future of the Dodge Charger and Challenger based on rumors of a new assembly facility. Next, they discuss what they've been driving recently. Byron leads off with anecdotes from his trip to Spain to drive the 2023 Range Rover Sport and his weekend with the VW GTI SE. Next, Greg talks about the ups and downs of the BMW X3 M Competition and Mercedes-Benz GLE450 Coupe. After that, they spend your money; this week's is a whopper.   Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #748 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari Purosangue SUV revealed: V12 power, big price tag, surprisingly pretty Dodge Charger/Challenger production moving to Windsor? Cars we're driving 2023 Land Rover Range Rover Sport 2022 Volkswagen GTI SE 2022 Mercedes-Benz GLE 450 2022 BMW X3 M Competition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Ferrari Purosangue revealed

Mercedes-Benz G500 4x4 is a 6x6-2 [w/video]

In terms of truly badass off-roaders, it doesn't get much cooler than the Mercedes-Benz G63 AMG 6x6. After all, the thing has three axles powering six wheels, not to mention an AMG-tuned V8 that makes the truck pretty much unstoppable. Call it an exercise in excess, if you will, but we call it super cool. And now, at the 2015 Geneva Motor Show, Mercedes is showing off a slightly less outrageous version of its insane off-roader, called the G500 4x42. And by "slightly less outrageous," we pretty much mean, "with one fewer axle." Sure, there have been some other changes, too – namely under the hood, where the AMG's twin-turbo 5.5-liter V8 has been removed in favor of a new, twin-turbo 4.0-liter V8, good for 422 horsepower and 450 pound-feet of torque. Off road, this thing should be a freaking beast. It can ford depths up to 39 inches, the approach angle is 53 degrees, departure is 54, and the breakover is 47. Talk about all-terrain. Plus, it looks freaking cool, with 22-inch wheels on 325/55-series tires (which can be swapped for a set of 18-inch wheels on 37-inch beadlock tires). We even love the lime green paint it wore upon debut, and are kind of sad the Geneva showcar is painted in this less-awesome silver. Either way, it's certainly a creation to behold. Check it out. Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class. This is the credo followed by the developers with the Mercedes-Benz G 63 AMG 6x6, and they are now stepping up a gear with the G 500 4x42. The basic recipe for this overcomer of everything is simple: take the superior all-wheel-drive powertrain including portal axles from the 6x6 – take away one axle – and blend it all with a newly-developed variable chassis and the series-production G-Class body. A large pinch of V8 power with 310 kW (422 hp), a set of 22-inch 325/55 R 22-sized wheels, carbon-fibre body parts and then just gourmet ingredients from the seductive designo Exclusive range for the interior – and the 5-star menu for all off-road enthusiasts is ready. A new addition to the extreme G-Class model family: the G 63 AMG 6x6 has a model brother in the form of the G 500 4x42. The near-series show car is a new highlight in the superlative-rich history of the G-Class and blends all the advantages of the model series.