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Mercedes shows off more of the S-Class Cabriolet

Mercedes has been very much into teasing lately, providing various kinds of peeks at the recently revealed Mercedes-AMG C63, the coming 2017 E-Class sedan, and the S-Class Cabriolet. We've seen the least of that latter car but it could be the one we know the most about. The sixth member of the S-Class family after the standard sedan, the long-wheelbase sedan, the Maybach models, the Pullman, and the coupes, this one puts a fabric top on that two-door model and then lets owners take it off. After the sketched rendering from two weeks ago, this latest photo from Mercedes shows us pretty much what we're going to get, and since we're huge fans of the coupe it looks like we'll be huge fans of this, too. It will certainly come heaped with techno gizmos like heated armrests, and a set of Burmester speakers in the tonneau cover. In case you're wondering, those screen-looking things behind the front seat headrests are fans for the Airscarf neck warming system. The press release below has a bit on the history and demise of four-seater Mercedes droptops, which helps remind us why we should care about the trim being resurrected 45 years later. Related Video: The new S-Class Cabriolet: A star returns Stuttgart, Aug 25, 2015 - Coveted dream car of the 1960s meets star of the 2015 International Motor Show in Frankfurt: the new Mercedes-Benz S-Class Cabriolet is following in the tradition of the open-top S-Class (model series 111 and 112) from the period 1961 to 1971. Unmistakeable, exclusive design, fine materials with maximum high-class appeal in the interior and state-of-the-art technology in the S-Class characterise the concept behind both cabriolets. "After 44 years we can again offer friends of our company an open variant of the S-Class. The new S-Class Cabriolet symbolises our passion for individual and timelessly exclusive mobility, which we share with our customers", remarks Ola Kallenius, Board Member of Daimler AG, Mercedes-Benz Cars Sales. With the new S-Class Cabriolet Mercedes-Benz is setting itself the standard of building the most comfortable cabriolet in the world. When it comes to climate comfort the enhanced automatic wind protection system AIRCAP, the AIRSCARF neck-level heating system, the heated armrests, the seat heating also in the rear plus the intelligent fully automatic climate control ensure that this is indeed the case.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.