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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Aston Martin tipped for F1 return with Red Bull, Mercedes

Aston Martin could be plotting a return to Formula One for the first time in over half a century. And not as a backmarker, either. That is, at least, if the latest rumors materialize. While most automakers that participate in F1 do so as either a team owner (like Ferrari and Mercedes) or as an engine supplier (think Renault or Honda), the rumored Aston Martin deal would take a different approach. According to Autosport, the proposal would have the Red Bull Racing team run Aston Martin branding – but not its engines. Those would be provided by Mercedes, just like the engines in the British marque's upcoming slate of road cars. In that regard, the deal would not be unlike the one which Red Bull currently has with the Renault-Nissan Alliance, which sees the team running Renault engines and Infiniti branding. Andy Palmer was a pivotal figure in brokering that unusual arrangement when he was working for Carlos Ghosn, and is now tipped to be brokering a similar deal in his new capacity as Aston Martin's CEO. Though Aston has found glory in sports car racing (including Le Mans and its various associated series), it was never much of a contender in grand prix racing. It competed in a handful of races in 1959 and 1960, but never achieved results worth bragging about. Aston was rumored to be plotting a return when David Richards sat as chairman of the company, having run Aston's racing program as well as Honda's F1 team previously. Those rumors, however, never materialized. Whether this time 'round gains any traction remains to be seen - Aston Martin declined to either confirm or deny the reports when reached for comment by Autoblog. Red Bull has been growing increasingly dissatisfied (and increasingly vocal about its dissatisfaction) with Renault engines over the past couple of seasons. Though the two parties won four back-to-back world titles together, things took a noticeable step backward after the new turbo engine regulations took hold for the 2014 season. Nissan/Infiniti and Red Bull are contracted to continue collaborating until the end of next season. After that is when the new Aston deal could take hold, and Mercedes is reportedly keen on the idea so that it could add another customer to its F1 engine supply business and offset the costs of development. That could effectively prove the end of Renault in F1 (at least for the time being). Aside from Red Bull, the French automaker currently supplies only that outfit's sister team Toro Rosso.

Vettel hopes to pull off some Ferrari 'tricks' to end Mercedes F1 dominance

MONTREAL — Sebastian Vettel says Ferrari has a few tricks up its sleeves for this weekend's Canadian Grand Prix and will need to conjure up something special if it is to end Mercedes' magical run. Six races into the season, Vettel is not ready to wave the white flag and concede the title to Mercedes, which has racked up six straight wins, five of them with 1-2 finishes. But the German admits the battle had reached a critical juncture. "The next races will be really crucial for us to try and get back to the front and give a much harder time to Mercedes," said Vettel, who finished second in Monaco last month for Ferrari's best result so far this season. "It will be crucial to do it rather sooner than later, but at the moment I am not too fussed, I am not looking at, 'OK this is the date.' "Clearly we are behind, clearly there is a big margin between Mercedes and the rest and we have to lose that gap and get ahead otherwise it will be difficult to turn around. "That is as much realism as you can get."Vettel won from pole position in Canada last year and Mercedes has suggested the high-speed circuit could again favor Italian rivals whose season has yet to get into gear. But Mercedes drivers Lewis Hamilton and Valtteri Bottas will like their chances as well on the Circuit Gilles Villeneuve. Hamilton was fastest in Friday's early practice, but damaged his car when he hit the wall in the afternoon. The five-time world champion sits 17 points clear of Bottas at the top of the standings and in his bid to equal Michael Schumacher's seven Canadian Grand Prix victories between 1994 and 2004. Not that Mercedes needed another boost, but Hamilton and Bottas will have new and upgraded engines in their cars for this weekend's race. Ferrari has already introduced its first upgraded powerplants of the season, but Vettel was optimistic tweaks to the car would benefit them on a circuit that plays to some of their strengths. "There is always little tricks you can do, the question is whether they make a difference," Vettel said. "But I am not sitting here trying to paint things black we haven't done a single lap this weekend so I am quite optimistic it was a strong track for us last year. "We have some tricks up our sleeves whether they work or not we will see.