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Mercedes previews GLC crossover coupe concept for Shanghai

Say what you will about slant-backed crossover coupes: if the industry has learned anything from BMW and its X6, it's that they're popular... and profitable. Little wonder, then, that Mercedes followed suit with the release of the GLE Coupe. And now it appears set to follow the lead set by the BMW X4 as well with a smaller GLC Coupe... at least, that is, in concept form. Previewed in this latest teaser rendering is the Concept GLC Coupe, a design study which Mercedes is set to present at the Shanghai Motor Show later this month. The statement that accompanies it (which you can read below) doesn't tell us much, except to say that it is "near-production-standard" – which is to say that it stands a strong chance of reaching showrooms. As it is, the GLC with a conventional roofline is set to take the place of the GLK in Benz's expanding crossover lineup. The emergence of this concept ought to preview that new model's styling, regardless of how steeply its roofline tapers off towards the back. The Shanghai show is, incidentally, the same venue Mercedes originally floated the idea of its smallest crossover with the presentation of the Concept GLA two years ago. And as we all know, that subsequently entered production – in a form closely following that of the concept. So we wouldn't be surprised to see a GLC Coupe emerge in close proximity to its more conventional counterpart (maybe even before), heavily influenced by the show car we'll see later this month. Related Video:

Mercedes-AMG previews new C63 Coupe ahead of August 19 reveal

Mercedes has been spending the month of July preparing us all of the debut of the new AMG-fettled C-Class coupe. It dropped an enigmatic teaser video on us at the beginning of the month, followed by a handful of teaser images, and another video after that. Now it's released another batch of images to give us a taste of what to expect. These prototype pictured is still heavily camouflaged, so there's little more to tell from them than we already saw from the spy shots we brought you back in April. We can see the front end a bit better, bearing what looks like the same lower air dam as the C63 sedan, but everything save for the front part of the greenhouse is covered up in the swirly stuff. While the photos posted on the Mercedes-Benz Facebook page refer to this as the C63 Coupe, the AMG post references the Mercedes-AMG C-Class Coupe. Either way, we're expecting it to pack the same 4.0-liter twin-turbo V8 as the sedan (as well as the AMG GT), likely to be made available once again in 469- and 503-horsepower states of tune. Affalterbach has also posted a countdown timer on its website, with 23 days left to go until the new muscle coupe makes its debut. So mark your calendars for August 19, and watch this space for more as the German automaker is sure to keep trickling out more photos, videos, and information between now and then. Related Video:

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.