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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Hamilton wins at Monza, takes Formula One lead from Vettel

MONZA, Italy (Reuters) - Lewis Hamilton won the Italian Grand Prix for Mercedes on Sunday with an utterly dominant drive that sent the Briton clear at the top of the Formula One world championship for the first time in a year. The triple champion, who started the last race of the European season from a record 69th career pole position, led Finnish team mate Valtteri Bottas to a runaway one-two finish at Ferrari's home track. "I love it here in Italy and I love the passion of the fans," Hamilton declared on the podium jutting out over a sea of red-shirted Ferrari fans, with plenty of boos coming his way amid the cheers. "We did a great job, the team did an exceptional job this weekend," he added. "Mercedes power is definitely better than Ferrari power." Ferrari's Sebastian Vettel, who had led the standings since he won the Australian season-opener in March, finished third in the final race of the European season and 36.3 seconds behind the winner. Bottas was 4.4 adrift of Hamilton. "It was a difficult day, a difficult start," said Vettel. "My race was fairly isolated, we tried to keep as close as possible but we simply didn't have the pace... You could say it's a bad day but I know the team is on the right way... so I am in a very positive mood despite the numbers." Hamilton is now three points clear of the German, with seven races remaining. Mercedes are 62 points clear of Ferrari in the constructors' standings. The first driver to win two races in a row this season, with Monza following on from Belgium a week ago, Hamilton now leads Vettel 6-4 on victories in 2017. He has 238 points to Vettel's 235. The last time Hamilton led the standings on his own was at Monza a year ago, with now-retired team mate Nico Rosberg emerging as the eventual champion. FEW THRILLS Hamilton and four-times champion Vettel were level on points this year after China in April, with one win and one second place each. If Sunday's race was a dull affair, there was at least plenty of sunshine in marked contrast to the steady rain that drenched fans and delayed qualifying for hours on Saturday. Hamilton pulled away cleanly from his historic pole, and fourth in a row at Monza, and was never challenged as he drove to the chequered flag with the minimum of fuss. It was his third Italian Grand Prix win in four years and 59th career victory – only Michael Schumacher, whose pole record he beat, can boast more – and few have been more straightforward.