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The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The 2017 Mercedes-Benz E-Class is a technological tour de force [w/video]

UPDATE: It turns out we won't get the Park Pilot remote parking feature after all. The Mercedes-Benz engineers in Germany said we would, but an update from the US product team says otherwise. The reason, according the Mercedes-Benz, is that remote parking is a feature of Mercedes connect me, the smartphone connected services app used in other countries. Merceds currently offers MBrace in the United States. This could change over the life cycle of the E-Class, but no announcements have been made. The text below is updated to reflect this new information. If there's a theme to the next Mercedes-Benz E-Class, it's technology stuff. No "and," no hashtag. Just technology stuff. The car is so loaded with new and updated features that it eclipses the S-Class as the brand's leading edge automobile just two years after the flagship's debut. The world of automotive technology is progressing at an exponential rate akin to Moore's Law, and the E-Class is at the front of the curve. For the sake of brevity (and totally not for SEO gamesmanship), the 2017 E-Class has so many new and improved features we're just going to list them: remote control parking via a smartphone app, NFC-based unlock and vehicle start using your smartphone, 84-LED adaptive headlights, Vehicle-to-X communication, evasive maneuver assistance that identifies pedestrians and helps you steer away from danger, adaptive cruise control that sets the speed based on road signs, adaptive steering that can follow a car in front even without lane markings, active emergency braking for cross-traffic, rear-seat seatbelt airbags, an air bladder that pushes front-seat occupants towards the center of the car before a side impact, and an audio system that triggers your eardrum's reflexes to prevent hearing damage in a crash. And that huge list is all we know so far – Mercedes hasn't talked about powertrain, chassis, or infotainment yet. We're also told that all of these features will be available when the E-Class comes to the States early next year. Unlike other automakers, which save the fancy tech for Europe, Mercedes will give us all most of the goodies. Here's a breakdown of each item. Park By Smartphone Unfortunately one of the coolest features on the new E-Class is the one that won't come stateside. Mercedes calls its autonomous parking Park Pilot, and it's similar to the remote control parking recently shown on the BMW 7 Series.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.