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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes plotting E-Class Maybach, next A-Class for the US?

Mercedes-Benz has opened 2015 by hinting at a host of new products. Dieter Zetsche nudged the idea that there'll be a Maybach-branded SUV. AMG chief Tobias Moers told Motor Trend that "We want to be seen by the public on the same level as the other sports car maker in Germany" when asked if his crew was working on a car to rival the Porsche 918 Spyder. That and a few other tidbits have people thinking that we'll eventually see some sort of celestial AMG supercar. The latest handful of hints came from Mercedes USA CEO Steve Cannon during an interview on the marque's move to Atlanta. Cannon told Automotive News that we'd "see more from the Maybach brand," leaving the impression that there "could" be an E-Class draped in the superluxury trim. If such came to pass, there's plenty of pricing room between the E and the S-Class to slot a higher trim in. The top non-AMG E-Class starts at $62,350, the S-Class opens the bidding at $94,400. Even if you slapped the E-Class with the $23,000 premium it takes to make an S600 a Maybach S600, you've still got plenty of breathing room between the midsized and full-sized sedans. At the antipodal end, Cannon told AN that we could get a front-wheel-drive Mercedes smaller than anything here right now. That leaves the A-Class, since we've already got the B-Class. Getting the next-gen A-Class here would help with CAFE numbers, and since it will be built in the new factory in Aguascalientes, Mexico it won't have far to travel to get here. We're told it won't be like the current car, however; Cannon said, "The A-Class will change from what you have seen and from what you are used to." We hope that's a good thing, because we really like the current car. Related Video:

2015 Mercedes-Benz S63 AMG Coupe

Conventional wisdom would dictate that adding more power and several key performance enhancements to an already very good car, like the 2015 Mercedes-Benz S550 Coupe, will end up equaling an even better car. In the case of the 2015 Mercedes-Benz S63 AMG Coupe, conventional wisdom sort of applies, but perhaps not as much as we'd have initially guessed. We'll get into the nitty gritty details in just a moment, but here's the most immediate takeaway we had in our minds as we walked away from this super coupe: The S63 AMG is excellent, but so is the slightly more mundane S550 Coupe on which it is based, and which is priced some $41,000 less expensive than its more powerful sibling. Chew on those figures while we examine what differentiates the two S-Class Coupes. Drive Notes As expected, the single greatest highlight of the 2015 S63 Coupe is its engine. As a powerplant, it's a gem. As a hand-built engineering exercise, its 577 horsepower and 664 pound-feet of torque are just as impressive in real life as they sound when recited from stat sheets. Not that the old CL63 AMG was lacking in power, but the new S63 AMG Coupe boasts 41 more horses and 74 more lb-ft than the outgoing engine. The run to 60 miles per hour takes a scant 3.9 seconds, according to M-B, aided in no small part by the car's 4Matic all-wheel-drive system and other assorted electronic brains deciding where, exactly, all those ponies should be sent. The rear-biased system is tuned to send two-thirds of the engine's power to the rear wheels in a bid to make the car feel more like what performance-minded drivers expect. Top speed is electronically limited to 186 miles per hour, which is plenty fast enough, even in the days of 200-plus-mph sedans from M-B's former corporate cousin Dodge. We didn't get anywhere near the car's maximum velocity, but our brief trips into triple-digit territory were quiet, comfortable and completely free of drama. The seven-speed automatic gearbox responds quickly to requests of your right foot, but the steering wheel-mounted paddles don't change gears as quickly as we'd like when in Manual mode. Controlled Efficiency (which we'd call Comfort) maximizes efficiency, keeping the transmission in higher gears and shifting earlier than when in Sport mode, and we didn't find much fault with the computer's shifting algorithms in either setting.