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New Mercedes E-Class nearly exposed, may be Maybach

The all-new Mercedes-Benz E-Class is marching closer and closer to production, with a new round of spy photos giving us our best look yet at the S-Class-inspired looks of the German brand's executive luxury car. There really is very little camouflage this time around – what's there looks more like the kind of plastic wrapping you'd see on a freshly imported vehicle at the port. In front, we can see the new E will wear similar LED accents to the S- and C-Class. The E-Class' big and little brothers also inspired the tail of the new model, where we can see slightly disguised, vertically oriented LED taillights. Prominent, enclosed exhausts are very similar to what we saw in our spy shots of the Mercedes-Maybach E-Class. Aside from the exhausts, this particular car also wears the same blingy wheels as the range-topping tester we spied last August. The thick-rimmed, multi-spoke design isn't the only giveaway to this car's luxurious intentions, though. Our last Maybach sighting showed a car completely covered in camo, making it difficult to tell just how large the rear doors are relative to the car we're seeing today. Instead of the doors, though, we suggest you look at the windows. Like the August spy photos, this prototype features tinted rear glass, which could perhaps indicate that we're looking at yet another example the second Mercedes-Maybach model. So is this yet another Maybach E-Class? We're leaning towards yes. The size of the back doors – and the rear quarter window, in particular – is close enough to what we saw last month, and the presence of tinted glass, the same exhausts, and the same wheels can't be discounted either.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.