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Why is it called Mazda CX-30? Plus other questions answered

GENEVA — Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name. Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan. Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc. Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch. To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona. In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.

Mazda will have a new rotary concept at Tokyo show, trying to bring it to production

Despite ending production of the rotary engine in 2012, Mazda has repeatedly insisted that it's still working on rotary engine tech, and it has continued to tease a potential future rotary car with concepts, the latest of which was the RX-Vision. The company even continues to file patents on rotary tech. It seems the company is continuing this pattern, since the vice president for Mazda's European R&D center told Auto Express that it has another rotary concept ready for this October's Tokyo Motor Show. According to Auto Express, the car expands on the groundwork laid by the RX-Vision concept. In addition to revealing the existence of the concept, the executive also reiterated the fact that there's still a team in Mazda working on the rotary engine, and people are still trying to make a business case for a new rotary sports car. Auto Express expects a production car could come in 2020. The news outlet also asked if the hypothetical car would be hybridized, and the Mazda executive didn't give much of an answer beyond it being possible, though he would prefer a purely rotary-powered car. We at Autoblog think a hybrid rotary of some sort would make the most sense. It would make for an impressive halo vehicle that could be used to promote future Mazda hybrids. This would also help with the business case side of things. An electric motor, or motors, would be highly complementary to the rotary engine as well. Electric motors produce oodles of torque from down low, which rotaries don't, and the rotary engine's high-rpm horsepower would compensate for the electric motors when they've started running out of power. Not only that, but using a hybrid powertrain could help a thirsty rotary engine meet fuel economy and emissions requirements while still producing plenty of power. A hybrid system is also more possible now that Mazda is teamed up with hybrid expert Toyota. Related Video:

Mazda3 sedan revealed by Top Gear Russia [w/poll]

Thanks to our comrades at Top Gear Russia, the trickling reveal of the Mazda3 sedan has begun. We saw the hatch in person in New York (and loved it), and we wanted to see if the trunked version could hold onto the same mojo. If you like the Mazda6, then you should like the Mazda3 because it takes just about everything from its toothsome big brother and shrinks it into a compact package.
Top Gear Russia was allowed to share photographs of the Mazda sedan they call "Treshka" (or they leaked them, depending on whom you talk to), but not their drive impressions. The site page says it will come in four trims for the Russian market - Drive, Active, Active+ and Supreme - and offer three engines. Our specifications will certainly differ. Other than that, all we have to go on are the looks, which some may argue are even better than the hatch thanks to a trunk line that provides more balance to that long hood up front.
The Mazda3 will go on sale later this year and US prices should be announced in September. For the time being, content yourself with the gallery of high-res images above.