Mazda Miata on 2040-cars

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Goodwood Festival of Speed celebrating Mazda this year [w/video]

Mazda gets to wear the crown and sash as the doubly honored marque for the Goodwood Festival of Speed this year. The Japanese brand will be the focus of the Central Feature, the sculpture that sits outside Goodwood House, and its race cars will be the focus on the lawn, where there will be at least one representative from "every era of Mazda's motor sport achievement." The theme for this year's event is "Flat-out and fearless: racing on the edge." The showcase, of course, will be the 700-horsepower, rotary-engined 787B that won the 24 Hours of Le Mans in 1991. It will run up the 1.6-mile Hillclimb while a Mazda challenger from the World Rally Championship runs the Forest Rally Stage, joining Andros Trophy ice racing and sportscar racing Mazdas. The festival happens from June 25-28 this year, and there's a press release with more details down below the video recap from 2014 and Mazda 787B Le Mans lap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Le Mans-winning 787B to headline fantastic Mazda line-up at FoS 2015 Feb 18, 2015 -- Mazda is the only Japanese manufacturer to have won the world's most prestigious motor race – the Le Mans 24 Hours – and the victorious rotary-engined 787B, with its distinctive sound, is certain to be a crowd favourite as it winds its way up Goodwood's iconic 1.16-mile Hillclimb at the Festival of Speed this year. The 787B is part of a fabulous collection of racing and road machines that will be brought to the Festival by Mazda, in the year in which the company is also being honoured by the iconic Central Feature outside Goodwood House. Further motor sport success has been achieved in touring cars, the World Rally Championship, Andros Trophy ice racing and sportscar competition in the USA – in which Mazda's pioneering SKYACTIV-D turbodiesel technology is breaking new ground currently. In fact, every era of Mazda's motor sport achievement will be marked by some incredible competition cars both on the Hillclimb and the Forest Rally Stage as we celebrate the FoS theme 'Flat-out and fearless; racing on the edge'. The Moving Motor Show on June 25, will also showcase many of the key models from Mazda's current range.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Better as a coupe | 2017 Mazda MX-5 Miata RF First Drive

The sun can kill you. It'll also make you hot and sticky and smelly. It's a real nasty thing despite, you know, making virtually all life on Earth possible. Now, apparently, despite these risks, there are those who enjoy driving around in their car being slowly baked alive by our local star. It's insanity, really, and that's not even mentioning the indignities your hair suffers at the merciless force of the wind. So convertibles, then, who needs 'em? Just take the Mazda MX-5 Miata. Wonderful little car, barrels of fun, but wouldn't it be better off with 100 percent less sun? Besides keeping your dermatologist out of business, a solid roof would also lead to less wind noise, greater structural rigidity, and better safety for the vampire population. Nothing but Ws on the board. Alas, the 2017 Mazda MX-5 Miata RF is not the ideal solution to this perfectly sane line of reasoning. It is not the BMW M Coupe or Porsche Cayman of Miatas. It's more like the 911 Targa of Miatas, although since its rear window lowers, the most accurate analogy would be the Honda Civic del Sol of Miatas. Feel free to put that on a billboard. Admittedly, it's a pretty neat bit of engineering and design, and despite the incredibly flattering comparison above, it is accurate to describe its overall look and concept as unique. RF stands for "Retractable Fastback," which is an on-the-nose description. With the entire roof mechanism in place, it does indeed resemble a fastback in profile. From a rear-three-quarter view, that fastback is revealed instead to be buttress panels with a longer deck and a verticalish window placed between them. The Ferrari 575M Superamerica would be another point of reference, but the Miata RF is far better realized. It's particularly impressive how Mazda's designers managed to carefully reshape the Miata's rear quarters to fit and conceal the buttresses' cut line. From most angles, there's no indication that they're anything other than contiguous with the rest of the car. The little black panels that look like darkened windows at first glance are less successful, but they're also clearly necessary to create the desired buttress look and to conceal the roof mechanicals beyond. Ah yes, the compact mechanicals that make the fastback retractable and subject you to the sun's wrath.