07 Mazda Miata Hard Top Convertible 7,100miles Auto Leather 1-owner 12941 on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.

2014 Mazda6 to start at $20,880*

We got our very first taste of the impressive 2014 Mazda6 back in October, and had more than a few good things to say about the midsizer. One piece of information that was conspicuous by its absence, however, was a sticker price.
Now, with zero pomp and circumstance (not even a press release as of this writing), Mazda has dropped what looks to be official pricing for the 6 on its consumer website.
$20,880 is the asking price for the base Mazda6 Sport with a manual transmission (plus $795 worth of destination charges, for a total of $21,675). Alaska residents will need to cough up $840 for destination. The loaded-up Mazda6 Grand Touring shown on the site will set you back a total of $30,290 (MSRP of $29,495), but it isn't clear if that's the starting price of the Grand Touring trim. Mazda is taking orders for the new 6 right now, and the cars will be available on January 2, 2013.