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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Takata air bag recall list

The National Highway Traffic Safety Administration confirmed yesterday that 33.8 million vehicles with Takata airbags are going to be recalled. It's the largest recall in automotive history. The already record-breaking rate of automotive recalls this year shows no signs of slowing down, especially since millions of cars with defective airbags made by global supplier Takata are under ongoing scrutiny. The federal government is warning owners that inflator mechanisms in the air bags can rupture, causing metal fragments to fly out when the bags are deployed. The faulty air bags have already been blamed for multiple deaths. How do you know if your vehicle is safe? The National Highway Traffic Safety Administration released an updated list of vehicles under recall. Sometimes however, the government's website will crash and the list may not be complete. Check your VIN at the NHTSA website to make sure. The list of cars affected by the recall has not been released, but seem to span multiple models over the years for many of the automakers.

Better as a coupe | 2017 Mazda MX-5 Miata RF First Drive

The sun can kill you. It'll also make you hot and sticky and smelly. It's a real nasty thing despite, you know, making virtually all life on Earth possible. Now, apparently, despite these risks, there are those who enjoy driving around in their car being slowly baked alive by our local star. It's insanity, really, and that's not even mentioning the indignities your hair suffers at the merciless force of the wind. So convertibles, then, who needs 'em? Just take the Mazda MX-5 Miata. Wonderful little car, barrels of fun, but wouldn't it be better off with 100 percent less sun? Besides keeping your dermatologist out of business, a solid roof would also lead to less wind noise, greater structural rigidity, and better safety for the vampire population. Nothing but Ws on the board. Alas, the 2017 Mazda MX-5 Miata RF is not the ideal solution to this perfectly sane line of reasoning. It is not the BMW M Coupe or Porsche Cayman of Miatas. It's more like the 911 Targa of Miatas, although since its rear window lowers, the most accurate analogy would be the Honda Civic del Sol of Miatas. Feel free to put that on a billboard. Admittedly, it's a pretty neat bit of engineering and design, and despite the incredibly flattering comparison above, it is accurate to describe its overall look and concept as unique. RF stands for "Retractable Fastback," which is an on-the-nose description. With the entire roof mechanism in place, it does indeed resemble a fastback in profile. From a rear-three-quarter view, that fastback is revealed instead to be buttress panels with a longer deck and a verticalish window placed between them. The Ferrari 575M Superamerica would be another point of reference, but the Miata RF is far better realized. It's particularly impressive how Mazda's designers managed to carefully reshape the Miata's rear quarters to fit and conceal the buttresses' cut line. From most angles, there's no indication that they're anything other than contiguous with the rest of the car. The little black panels that look like darkened windows at first glance are less successful, but they're also clearly necessary to create the desired buttress look and to conceal the roof mechanicals beyond. Ah yes, the compact mechanicals that make the fastback retractable and subject you to the sun's wrath.