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2019 Mazda3 fuel economy announced for AWD, hatchback models

Although Mazda engineers gave us fuel economy numbers for one configuration of 2019 Mazda3 at the car's Los Angeles debut, there were still a few versions left out. Now Mazda has released the data for every body style, drivetrain and transmission configuration. That includes the all-new all-wheel-drive iteration, which we will have a full review of this week. Discerning these numbers is a tad tricky since there are three powertrain combinations for each 2019 Mazda3 bodystyle, and they all get slightly different fuel economy. We've listed the different combinations in a chart below: There are a few key takeaways, the first being that the sedan is always the most efficient version of the Mazda3, likely because of better aerodynamics compared to the hatchback. Second, all-wheel drive will cost you fuel economy due to the extra weight of the axles and differential, and the added drag on the engine. Third, the most efficient versions of each body have the same fuel economy numbers as the outgoing Mazda3. The manual transmission-equipped Mazda3 has actually improved fuel economy over the old version by 2 mpg on the highway, and 1 in combined driving. Also worth noting is that only one trim level of the sedan is available with cylinder deactivation and front-wheel drive, and that's the top-level Premium trim. Opting for all-wheel drive on any trim or body style will come with an engine with cylinder deactivation. The hatchback is also the only Mazda3 available with a manual transmission, and it's only offered on the front-drive version.

Mazda CX-5 diesel gets EPA fuel economy ratings

Mazda has been promising that it will bring the Skyactiv-D diesel engine to the United States pretty much since the last Mazda6 redesign for the 2014 model year. And even in the wake of delay after delay, the company has insisted it will happen. Well, it looks like we may not be far from the fulfillment of this promise, since the EPA and DOT's FuelEconomy.gov website now has numbers for the diesel-powered Mazda CX-5. What's surprising, besides the existence of hard numbers, is that those numbers aren't actually that big of an improvement over the gas engine. In fact, highway numbers are the same as the gasoline versions. The front-drive CX-5 diesel gets 31 mpg on the highway, and the all-wheel-drive one gets 30 on the highway. The diesel does see improvements in the city. The front-drive model gets 28 mpg versus 25 for the gas equivalent. The all-wheel-drive model gets 27 mpg rather than 24 for the gasoline version. Also concerning is the fact that the CX-5 diesel isn't the only diesel in the segment. The Chevy Equinox is available with a diesel, too, and while city mpg is about the same, it can hit 38 mpg with all-wheel-drive and 39 with front-drive on the highway. With this in mind, Mazda will probably market the engine as more of a performance upgrade, and maybe something with a bit of extra towing capacity. This is because the engine is expected to make a bit over 170 horsepower and 310 pound-feet of torque. The power number is a smidge below that of the 187 from the 2.5-liter naturally aspirated gas engine, but the torque number is much higher than the gas engine's 186 pound-feet. We've also reached out to Mazda for comment on this development. A representative offered no further comment beyond the company staying committed to diesels. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.