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Autoblog Minute: VW Q3 financial woes, 2015 Tokyo Motor Show

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Consumer Reports pulls its Tesla recommendation, the U.S. copyright office offers a ruling that affects car owners and gear heads, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. After a week away testing vehicles for Autoblog's Tech of the Year award, we're back in the office to recap the week in automotive news. [00:00:30] One of the things you might have missed was Consumer Reports pulling its recommendation of Tesla's Model S sedan. The blemish for Tesla comes after a tally of reviews from customer surveys. The most common problem areas for the Model S as cited by survey takers included: the drivetrain, power equipment, charging equipment, body and sunroof squeaks, rattles, and leaks. So lots of stuff. Though they could not ignore a score of "worse-than-average", Consumer Reports still [00:01:00] highlighted the fact that the Model S was "the best performing car" they've ever tested. Telsa CEO Elon Musk took to social media to defend his sedans saying: "Consumer Reports reliability survey includes a lot of early production cars. Already addressed in new cars." And, "Tesla gets top rating of any company in service. Most important, CR says 97% of owners expect their next car to be a Tesla (the acid test)." In Financial news, Volkswagen took a hit and reported an operating loss of [00:01:30] $3.84 billion. This is the first such loss for VW in 15 years. Toyota reclaimed the crown as the world's largest automaker as well. It's important that it's not all doom and gloom for VW though in Q3. Sales revenues were up and the company's automotive division boasts $30 billion dollars in liquid assets. It's a sizable war chest that will no doubt come in handy, as the company has yet to feel the full brunt of the diesel emissions scandal. Good news for gear heads. The US copyright office [00:02:00] ruled in favor of mechanics and car owners by granting an exception to existing copyright law. The law was originally meant to prevent software pirating and bootlegging of Hollywood movies.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda CX-5 Luggage Test | How much cargo space?

We're already seen how Mazda's largest crossover, the CX-9, does at stuffing luggage inside its cargo hold. Now it's time for the next rung down the Mazda ladder. The Mazda CX-5 has 30.9 cubic-feet of space behind its raised back seat, which on paper, is considerably less than its top competition. The Hyundai Tucson leads the way with 38.7 cubic-feet, the Honda CR-V (39.2) and Toyota RAV4 (37.5) are basically the same, and the Subaru Forester has between 33 and 35 depending on options. However, the CX-5 does have more than the Chevrolet Equinox (29.9), Jeep Compass (27.2) and Ford Escape when its sliding back seat is in its aft-most position (33.5 when all the way forward).  Basically, this compact Mazda's cargo area is midpack, which makes it a good choice for my first luggage test of the segment. Let's see how much of the luggage in my garage fits inside. As a refresher, I use two mid-size roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  I started by keeping the cargo cover in place to see how much fits underneath it. The answer is the four largest bags. The two smaller ones did not. OK, now let's remove the cargo cover, which is an unusual design. Rather than a roller-type cartridge that you manually pull into place or a rigid hatchback-like unit that rises up when the liftgate goes up, the CX-5 basically combines the two. The forward bit is attached to the liftgate and unspools when opened.  To detach it, you need to unfasten these plastic clamps and then remove the cartridge reel much as you would a normal cargo cover. OK, and now here's how much the CX-5 can fit with the cargo cover removed.  All of it! That above configuration is just the first thing I came up with, but there's likely additional Tetris formations to be found. Note that the tailgate does close here but the middle cases' wheels are awfully close to the window.  I'm not going to stop there, though. I went ahead and rummaged through my garage to see what it would take to fill'er up. There you go: one duffle bag and one gym bag stuffed into the spaces. You could probably fit a grocery bag right in front there, too.