2008 Mazda 3 I-sport Sedan 4-door 2.0l / True Red / Spoiler, Sunroof / 70k on 2040-cars

Auto blog

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

2019 Mazda MX-5 Miata may be getting 181 hp

Even though the current 2018 Mazda MX-5 Miata makes only 155 horsepower, our experience has shown that it's more than enough fun with its modest output. Still, if Mazda were to offer more, we wouldn't turn it down, and it appears that's exactly what will happen for the 2019 Mazda MX-5 Miata. Road & Track dug up a VIN filing from Mazda to NHTSA with information about the Miata for that model year. On one of the pages, it states that the 2019 Miata will have a 2.0-liter four-cylinder making 181 net brake horsepower. That's a pretty big jump from 155 horsepower, nearly matching the larger 2.5-liter engine in the Mazda3 and Mazda6. It's also close in power to the estimates for the Skyactiv-X spark-controlled compression-ignition engine. But, based on what a journalist on Twitter posted, the 2019 Miata will continue to use a version of the existing spark-ignition Skyactiv-G engine. Apparently it will have a new cylinder head, be able to rev higher, and make more horsepower, though he didn't say how much more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We've reached out to Mazda for comment on this discovery, and, like with most car companies, wouldn't give comment since the topic regards a future product. If it does turn out that Mazda won't up the horsepower for 2019, the good news is that the aftermarket has speed demons covered. Flyin' Miata offers a package that includes camshafts, exhaust and a tune that will bring it up to about 200 hp. There's a supercharger kit from Edelbrock that will provide similar power, but without the need for digging into the engine. Flyin' Miata also offers a turbocharger kit that can bring the Miata up to nearly 250 hp, and if you're really speed-crazed, the company can swap in a Chevy LS V8 with more than 500 hp. Or, you know, you could just be happy with 155. Related Video: Featured Gallery 2016 Mazda MX-5 Miata Club View 32 Photos News Source: Road & Track, Twitter Mazda Convertible Coupe Performance