1987 Mazda Rx-7 on 2040-cars

Auto blog

Mazda CEO closes door on talk of RX sports car revival

Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."

Junkyard Gem: 1990 Mazda 929 S

In the late 1980s, Toyota, Nissan, and Honda were cleaning up in the American market with the Cressida, Maxima, and Legend, respectively. Mazda wanted some of those dollars, so the HC-series Mazda Luce was modified for the US market and sold here as the 929. It had rear-wheel drive, a powerful V6 engine, and lots of luxury features, but not many were sold. Here's a rare '90 that I spotted in a San Francisco Bay Area self-service yard. In 1990, the sporty 929S version got 190 horsepower from its DOHC 3.0-liter V6. Unfortunately for Mazda, American buyers associated the marque with sensible econoboxes and screaming rotary engines, not luxury machinery, at the time. For the 1990 model year, American-market cars were required to have either a driver's-side airbag or automatic seat belts. The 929 had the automatic belts, the less said about the better. The Luce-based 929 became the Sentia-based 929 for the 1992 model year. Meanwhile, the new luxury brands from Honda, Nissan, and Toyota were kicking the crap out of 929 sales; Mazda had planned to launch the Amati brand in the United States, but didn't have the resources to follow through. The last 929s were sold in the United States for the 1995 model year. Related Video: Featured Gallery Junked 1990 Mazda 929 S View 16 Photos Auto News Mazda

Race-inspired Mazda 3, CX-5, and Miata look great with white letter tires

At the 2020 Tokyo Auto Salon, a customization show that is kind of like SEMA but definitely not the same, manufacturers promote what is available and explore what's possible. Mazda brought a variety of vehicles to the show, but none more intriguing than the Mazda Motorsports Miata, Mazda3, and CX-5 concepts. The trio has race-inspired graphics, as well as a slew of visual and mechanical changes. The three vehicles have a core pack of changes, then each one has its own signature pieces to create some differentiation. The roadster, hatchback, and crossover have height-adjustable suspensions, upgraded brakes, MazdaSpeed tow hooks, circular number body decals, new wheel nuts, Alcantara steering wheels and shift knobs, special heel plates, MazdaSpeed six-point harnesses, and MazdaSpeed sport seats. The Miata and 3 have Fujitsubo stainless mufflers, while the CX-5 has a slightly different exhaust. The Roadster appropriately has the most involved individual upgrades. It has a body kit with front, side, and rear alterations, and it sits on RAYS ZE40 17x7.5J wheels wrapped in Potenza RE-71R 215 / 45R17 rubber with beautiful white lettering. It also has a Cusco roll bar, a MazdaSpeed rear spoiler, a MazdaSpeed strut bar, and a MazdaSpeed lower arm bar. Inside, the door trim, decoration panel, shift boot, center console lid, and parking brake boot are draped in Alcantara. An aluminum pedal set is adds a final touch of polish. On the Mazda 3 hatchback, the aero kit is specifically noted to be "Signature Style." Mazda also upgraded the strut bar and lower arm bar, and threw on Rays ZE40 18x7.5J wheels in Potenza RE-71R 215 / 45R18 tires, also with white lettering. Black mirror caps, a scuff plate, and a sports pedal set complete the concept. On the CX-5, Mazda made it sportier but also added some crossover-focused features, too.. It has Mazda-styled aero, an Auto Exe sports muffler Rays G25EDGE F1 20x8.5J wheels, Bridgestone ALENZA001 255 / 45R20 tires with white lettering, and a new wheel nut set. It also has a scuff plate, premium floor mats, a premium luggage mat, and sports pedals. For now, these are only concepts, with no word as to whether anything similar could hit Japanese markets, let alone U.S. shores. A Mazda engineer previously said a MazdaSpeed3 wouldn't happen, but the company is reportedly considering a 3 with a 250-horsepower 2.5-liter four-cylinder engine.  Related Video: This content is hosted by a third party.