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2019 Mazda3 shows off factory bodykit, Miata gets a hardtop at Tokyo Auto Salon

The 2019 Mazda3 wasn't exactly lacking in the sporty style department when it was shown last month in L.A. But everyone, including Mazda, knows that doesn't mean it can't be even sportier. As such, the company is showing off a version of the new compact hatchback at Tokyo Auto Salon, a modified car and aftermarket parts show, with a body kit. It's a subtle one, consisting of a black front lip spoiler, black side skirts, and a longer, slightly upturned rear spoiler. Its low-key design fits in well with the Mazda3's taut, clean lines, and it makes the car look lower and more purposeful. The Mazda3 isn't the only car getting some love at the Tokyo Auto Salon. The company will display an MX-5 Miata with a removable hardtop made of carbon fiber. Now, you may remember that Mazda does offer a hardtop, but just for racing drivers. That top is a bit odd looking with a really high rear-end to clear motorsports-spec roll bars and cages. This top follows the lines of the roadster's soft top, looking much more sleek. Neither sets of parts here have been announced for production, but we wouldn't be surprised to see them show up as Mazda accessories. The Mazda3 body kit in particular seems a shoe-in, since the previous generation Mazda3 had a very similar appearance package available. The Miata top certainly seems as though it was designed with regular consumers in mind. Its future is less certain, though. For one thing, Mazda can point to the Miata RF if you want a solid roof. Then again, Mazda still offered a removable hardtop for conventional Miata roadsters even after the original power-retractable hardtop model was introduced. If it does come to market, though, expect it to be made from more affordable fiberglass and be painted in factory colors. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Mazda3 gets five-star overall rating from NHTSA

Mazda is adding another figurative piece of silverware for its heralded Mazda3, this time in the form of a five-star overall rating from the National Highway Traffic Safety Administration. The designation applies to both the hatchback and four-door sedan, and front- or all-wheel-drive versions. Mazda’s entry-level compact, which underwent a dramatic redesign for 2019, notched five-star ratings across the board: frontal crash, side crash and rollover crash tests. The Mazda3 has also been named Top Safety Pick+ by the Insurance Institute for Highway Safety, with top scores on all crash tests and ease of use of the LATCH child-seat system, but an acceptable rating for its headlights as the only slight ding. Mazda opted to make its i-Activsense safety technology system standard on the 3 for 2020. It covers NHTSAÂ’s recommendations of having forward collision warning, lane departure warning, crash imminent braking and dynamic brake support, and it adds features like blind-spot monitoring, driver attention alert, automatic on-off LED headlights and rain-sensing windshield wipers. The fourth-generation car also got a stiffer body with a 10-fold increase in high-strength steel and a revamped suspension. Mazda sold 50,741 examples of the Mazda3 last year, which made it the automakerÂ’s No. 2 nameplate, though well behind the CX-5, which moved 154,545 units. Sales in January were off 45.7% from the prior year, when the new version wasnÂ’t yet on sale, suggesting that despite its distinctive looks and accolades from the motoring press, the Mazda3 is fighting an uphill battle against crossover-dom. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.