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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Remember that diesel Mazda has been promising? It's coming in the CX-5

Mazda has been talking about bringing a diesel to the US since the current Mazda 6 debuted. It's been delayed, delayed some more, and then seemingly forgotten, but now comes word that the diesel four-cylinder will arrive here in the second half of 2017. It's just coming in the CX-5 first, not the 6 sedan. The diesel in question is Mazda's Skyactiv-D 2.2-liter four, which makes 173 horsepower and 310 pound-feet of torque in other models. Putting it in a small crossover makes some sense, especially considering the recent announcement of a diesel Chevy Equinox. It's good news for choice and another sign that the diesel scandal brewhaha's effect on diesel decisions is blowing over. If it works in the CX-5, we may see this option spread throughout the Mazda lineup. Now if only someone could make a case for that rotary... Related Video: Featured Gallery 2017 Mazda CX-5 View 9 Photos Green LA Auto Show Mazda Crossover Diesel Vehicles mazda cx-5 2016 LA Auto Show

Mazda will sell a removable MX-5 Miata hardtop only to racers

Before the advent of the power-folding hardtop NC or the newer MX-5 RF targa, you could buy a fiberglass hardtop to plop on your soft-top Miata. Expensive when new and rather rare, they command top dollar now. And moreover, Spec Miata racers have always sought them for use in that series. Now, what's old is new again, sort of. Mazda Motorsports will sell a removable hardtop for $4,420, but there's a catch. You have to purchase a MX-5 Cup Global race car to order one. A Mazda spokesperson confirmed to Autoblog that non-Cup racers won't be able to purchase a new hardtop for their ND – and furthermore, since it's oddly shaped to clear the rollcage, they might not want to. Second-hand, who knows? Even though it's pricey, it'd offer a different experience than you get from the sexy RF. Related Video: Motorsports Mazda Convertible Racing Vehicles Performance mazda mx-5