2003 Mazda Miata Se Convertible 2-door 1.8l on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways of Autoblog HQ. And it might also generate some discussion on Mazda showrooms, where the Mazda3 five-door and Mazda's CX-3 crossover are parked within a few feet of each other. Not only do they enjoy proximity on the showroom, but they enjoy/suffer (your choice, depending on POV) pricing proximity on the window sticker. The Mazda3 five-door is the more mature model of the two, having been introduced to a world market in fall 2003. With a commonsense footprint enclosed by almost-organic, upscale sheetmetal, the Mazda3 – especially in 5-door form – punches well above its weight in the still-nascent hatchback category. With a redesign (third-generation) introduced in 2014, along with a more recent refresh, the newest sedan and hatchback merge Mazda's KODO design philosophy with a responsive platform, available 2.5-liter drivetrain and a comfortable – if not expansive – interior. What the Mazda3 5-door (photo at left) does not give you is the crossover's high hip point, despite having ground clearance almost identical to the CX-3 subcompact crossover. And while the stated passenger volume of the Mazda3 and CX-3 is almost identical, those cubes are arranged differently; the Mazda3 offers an interior package more linear, while the CX-3 is more upright. Mazda's subcompact CX-3 (photo at top) is a more recent entry, having been developed from the Mazda2 architecture and hitting the street two years ago. It sits below Mazda's CX-9 and CX-5 in the Mazda pecking order. And it is tiny, on a wheelbase of just 101 inches and offering an overall length of just 168 inches. It is seven inches shorter than the Mazda3, with a wheelbase five inches shorter. The net effect is a more compressed environment for passengers, along with the very real challenge of fitting something inside – such as a bicycle – even when that something has its front wheel removed. In the city, I like the CX-3's compactness, and relatively unrestricted visibility when compared to the Mazda3's overall length and lower seating. But when both are equipped with their six-speed automatics, and the Mazda3 is spec'd with its available 2.5 liter DOHC four, there's almost no comparison in their performance. With that spec the hatchback has Mazda's well-hyped zoom, while the CX-3 makes do with nothing but a 4-cylinder boom.

Mazda marks its 100th anniversary with eight retro-styled limited-edition models

Mazda is turning 100 years old in 2020, and it's commemorating the occasion by releasing eight retro-inspired limited-edition models in its home country of Japan. Some of them might be available in the United States. Cars weren't initially on the company's radar. It started life as a cork manufacturer named Toyo Kogyo, and it branched out into the transportation sector when it introduced a three-wheeled, motorcycle-based pickup called Mazda-Go in 1931. Its first car, the R360, was unveiled in 1960 as a two-door four-seater whose tiny dimensions fell in line with Japan's strict kei regulations. It's the model Mazda's celebratory cars are inspired by. The range of special-edition models includes the CX-3, the CX-30, the CX-5, the CX-8, the Mazda2, the Mazda3, the Mazda6, plus hard- and soft-topped variants of the MX-5 Miata. They all feature an edition-specific white exterior and a burgundy interior, though the Miata and the CX-30 also get a red roof. The 100th Anniversary logo, which combines Mazda's current emblem with Toyo Kogyo's, appears on the wheels and on the front headrests, among other places. White and red was one of the combinations available on upmarket versions of the R360. None of the commemorative cars receive mechanical modifications, which is just as well. Paying homage to the humble R360 (shown in our gallery) would require replacing the Miata's 181-horsepower, 2.0-liter four-cylinder with an air-cooled, 356cc v-twin rated at 16 horsepower. It would need to be mounted in the trunk, too. The full 100th Anniversary range is on sale in Japan, and it will be available through March 2021. Mazda announced availability in other markets, like England, but it hasn't revealed if it will offer its commemorative cars in the United States yet due to "the global crisis." The 500 examples of the head-turning Miata 30th Anniversary introduced in 2019 were spoken for so quickly that the company allocated 143 additional units to our market, so we wouldn't be surprised to see the newest special-edition models land in showrooms in the near future. For context, the United Kingdom will receive 100 examples of the Miata, the CX-30, and the Mazda3. The Mazda6 and the CX-5 might join the roster later on. Pricing information will be published later in 2020. Related Video: