1992 Mazda Miata Convertible With Extras on 2040-cars

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2019 Mazda CX-3 crossover updated with a tad more power and refinement

NEW YORK — Mazda's smallest vehicle, the CX-3 subcompact crossover, is getting a refresh for the 2019 model year. Visually, you'd be hard-pressed to tell what changed, and that's because not much did. The grille now has slats that are grouped in pairs, and the rear taillights have been redesigned. But there are a number of changes aside from visuals that separate this model from the 2018. Under the hood is still a 2.0-liter naturally aspirated four-cylinder engine. It picks up two more horsepower and pound-feet of torque for totals of 148 for each, though Mazda says that it also picks up torque across more of the rev band and gets better fuel economy. Mazda didn't have official mileage numbers, though. The CX-3 will also now come with the G-Vectoring Control system that helps improve turn-in by reducing torque and shifting weight forward. The steering and suspension have been slightly retuned, and the tires developed to better absorb bumps. Deeper inside the CX-3, several changes should make the driving experience more calm and refined. These include thicker door panels and rear door glass to make things quieter. The seats are now wider with redesigned foam cushions for greater comfort. A new integrated armrest in the center console and one in the rear seats with cup holders help the same cause. Mazda will also add faux suede trim to the cabins of CX-3s for a more premium feel. Pricing hasn't been announced for the new CX-3, but the little crossover will go on sale in late spring. So expect pricing to come soon. Fuel economy numbers will likely be available soon, too. Related Video:

2019 Mazda MX-5 Miata 30th Anniversary Edition goes bold

For a car with a mischievous grin and penchant for fun, the MX-5 Miata's color palette is on the drab side, but thankfully the 30th Anniversary Edition gets a vivid hue called Racing Orange. Mazda says it "evokes the breaking dawn of an exciting new day," and that it's partly inspired by the bright yellow of the Miata Club Racer concept from 1989. That's all well and good, but it looks to us more like the orange from the 1991 Le Mans-winning Mazda 787B race car. Whatever the reason, we dig the color. It will be important that the new owners like it, too, because the color is everywhere. It's on the brake calipers, door sills, air vents, stitching and piping. Everything else is a black or charcoal color, including the gorgeous Rays forged aluminum wheels, exclusive to this model, and the Alcantara trim on the dash, doors and seats. All versions of the special Miata come with Recaro seats, Brembo brakes, Bose sound system and Apple CarPlay and Android Auto. The manual models add a limited-slip differential, Bilstein shocks and a front shock tower brace. Mazda isn't making many of these special Miatas, with just 3,000 of the soft top and RF combined for the world. The U.S. will get only 500. Customers can order one now at a special configuration website, and they had better bring plenty of cash. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.