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Mazda CX-6: How a wagon could sell better than the Mazda6

There is no Mazda CX-6. It doesn't exist, nor have we talked to anyone at Mazda about its existence. However, let me now say that there SHOULD be a Mazda CX-6, or to put it another way, a Mazda6 Wagon that's been Allroad-ified with a modestly raised suspension, plastic body cladding and all-wheel drive. You know, the way Americans prefer their wagons. During the Regal TourX launch, Buick's product planning folks pointed out that such a crossover wagon (let's go with that term for now) filled a market niche that's really not being satisfied. One that's more stylish and luxurious than a Subaru Outback, but more functional and less expensive than an Audi Allroad. It would cater to people who seek something different from the norm, both in terms of brand and body style. Sure, it's certainly not a big market niche, but it is seemingly growing. Well, if Buick is indeed onto something and that growth continues, then Mazda could most definitely go after that same market niche. Sure, it's a small niche, but all three Mazda6 generations have sold in such minuscule numbers (33,402 in 2017), why not try something completely different? I could easily see a CX-6 outselling its sedan sibling. Such a Mazda crossover wagon would only have a Buick and Subaru as competition, as opposed to trying to draw customers away from the Honda Accord, Toyota Camry and every other midsize sedan at a time when the entire segment is hemorrhaging sales. It would also nicely complement a lineup of crossovers that includes the CX-3, CX-5 and CX-9, providing yet another alternative to entice customers. View 30 Photos Let me also say that, having driven both the Regal TourX and a Mazda6, that the two could be cross-shopped. I'd argue the Mazda actually has a more luxurious cabin than the supposedly "premium" Regal, while Mazda's new turbocharged 2.5-liter (250 horsepower, 310 pound-feet of torque) outdoes the Buick's potent 2.0-liter. Meanwhile, the Mazda6's standard, naturally aspirated 2.5-liter (184 hp, 185 lb-ft) should offer comparable fuel economy as the Subaru Outback (28 mpg combined) without making you suffer through a CVT. Now, as for adding all-wheel drive, the Japanese market version of both the sedan and wagon (known as the Atenza) can apparently be had with it. Can it be packaged with the turbocharged engine? That's another question, but all the other pieces are seemingly in place to bring the Mazda6 wagon to the United States.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2014 Mazda6 to start at $20,880*

We got our very first taste of the impressive 2014 Mazda6 back in October, and had more than a few good things to say about the midsizer. One piece of information that was conspicuous by its absence, however, was a sticker price.
Now, with zero pomp and circumstance (not even a press release as of this writing), Mazda has dropped what looks to be official pricing for the 6 on its consumer website.
$20,880 is the asking price for the base Mazda6 Sport with a manual transmission (plus $795 worth of destination charges, for a total of $21,675). Alaska residents will need to cough up $840 for destination. The loaded-up Mazda6 Grand Touring shown on the site will set you back a total of $30,290 (MSRP of $29,495), but it isn't clear if that's the starting price of the Grand Touring trim. Mazda is taking orders for the new 6 right now, and the cars will be available on January 2, 2013.