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Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2019 Mazda CX-5 turbo model seemingly confirmed, doesn't come cheap

We reported last month on some leaked documents that announced the 2019 Mazda CX-5 would get the turbocharged 2.5-liter four-cylinder as an option, and it's looking even more official now that additional documents have appeared on Reddit. The new information comes from a "Product Information Bulletin" that not only confirms the engine's availability but reveals pricing, trims and feature sets for the new model year. As it turns out, the turbo CX-5 won't be cheap. The base price for a CX-5 with that engine will be $35,865 with destination. That's about $5,500 more than the cheapest turbocharged Mazda6. There are a couple of reasons for this. The turbo engine will only be available on two new high-end trims for the CX-5, Grand Touring Reserve and Signature. Both of those trims bring a variety of high-end features and options with them. It can also only be paired with all-wheel drive. The Mazda6 turbo engine is available on the slightly lower Grand Touring trim and is only paired to a front-drive drivetrain. Conspicuously absent from the 2019 documentation though is the elusive Skyactiv-D diesel engine. This is strange, since the engine has been rated by the EPA, so it's presumably ready for introduction to the U.S. market. We'll be curious to learn that engine's fate. We could see the turbo gas engine threatening the diesel's U.S. introduction, since it delivers the same amount of torque as the diesel with more horsepower. Plus the diesel didn't get amazing EPA numbers. But that's just speculation on our part, and it's entirely possible the diesel will still come here. The rest of the CX-5 lineup sees some welcome upgrades, too. The infotainment on CX-5s starting with the second-lowest Touring model will get standard Apple CarPlay and Android Auto compatibility. All models also will receive G-Vectoring Plus. The feature, along with the turbo engine option, was announced for the Japanese CX-5 recently. What this system adds is a little bit of braking force to the outside wheel as the driver winds the wheel back to a straight position when exiting a corner or completing a lane-change. The idea is that it helps make the car more stable when straightening out after a turn. Also, although the turbo CX-5 models will be rather pricey, the other CX-5 models won't change much in price. The base Sport trim starts at $200 more than the 2018, the Touring model increases just $100, and the Grand Touring goes up by $400.