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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Watch Edo Competition pit a Ferrari FXX against a Maserati MC12 Corsa on the 'Ring

High-zoot supercar tour organizer Gran Turismo Events held its annual Nürburgring track day last month, and in addition to the amateur punters the gates were opened to two tuned supercars from Edo Competition: A Maserati MC12 Corsa and a Ferrari Enzo ZXX. The ZXX, in case you've forgotten, is the same love child of Edo Competition and Zahir Rana's ZR Exotics that belly flopped into the Atlantic during the 2011 Targa Newfoundland.
We get a trip around the Nordschleife with both cars during a no-doubt quick but not insane lap, on board with driver Patrick Simon in the 755-horsepower MC12 and 'Ring queen Sabine Schmitz following in the 840-hp ZXX.
That should be all the build-up you need when the action's in the video below.

Maserati will field a Formula E team in 2023

Some Italian flair is coming to the Formula E grid. Maserati plans to field a team in the electric motor racing series in 2023, becoming the first brand from the country to do so. The automaker is returning to single-seater competition for the first time in more than six decades. Maserati ran a successful Formula 1 team in the 1950s and its two-seater MC12 took 14 titles in the FIA GT sports car series between 2004 and 2010. Maserati plans to take what it learns on Formula E tracks and feed that back into its Folgore EV lineup. “Beyond this piece of history, Maserati Formula E will be our technological laboratory to accelerate the development of high-efficiency electrified powertrains and intelligent software for our road sports cars," Stellantis Motorsport senior VP Jean-Marc Finot said. The automaker will enter Formula E as the series shifts to the Gen3 car, its lightest and fastest vehicle to date. Formula E and the Federation Internationale de l'Automobile (FIA) said the Gen3 will be the planet's most efficient race car. They claim the EV will produce at least 40 percent of energy used in a race via regenerative braking.