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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus Type 132 electric SUV previewed ahead of March 29 debut

Lotus is about to unveil its most important and most controversial car. It will jump into the electric crossover segment when it launches a model called Type 132 internally, and it released a short video that gives us a preview of what the people-hauler looks like inside and out. Aimed at the Porsche Cayenne, among other high-riding and high-horsepower machines, the Type 132 will spearhead the British firm's entry into the mainstream; it likely won't be a high-volume model but we're betting it will become the best-selling Lotus. The preview video reveals a handful of styling cues, like a light bar that stretches across the rear end, and it confirms that the cabin will offer a long list of tech features. Drivers will face a digital instrument cluster and a meaty steering wheel with backlit buttons and a pair of shift paddles, though it's too early to tell what purpose they'll serve. We know that the Type 132 — a name which won't be retained for production — will be entirely electric so the paddles will very likely not be connected to a gearbox. Both are labeled "+" and they may be used to adjust the level of regenerative braking. If that's the case, then odds are there's also a "-" symbol on each paddle that's hidden from view in the 1:12-long teaser video (shown above). Lotus Type 132 preview View 4 Photos Spy shots taken in China in February 2022 suggest that the Type 132 will tilt more towards the sporty side of the crossover scale; Lotus isn't interested in rivaling, say, the Mercedes-Benz GLS in terms of passenger and cargo space. The sheet metal will hide a modular platform called Evolution Architecture, and the crossover will reach 60 mph from a stop in under three seconds in its most powerful configuration thanks in part to a dual-motor powertrain. It will be interesting to find out how Lotus, whose founder's now-famous motto was "simplify, then add lightness," will offset the lithium-ion battery pack's significant weight. Lightweight materials, like carbon fiber, will certainly play a role. Lotus will introduce the Type 132 online on March 29, and production will start shortly after in a new facility located in Wuhan, China. Looking ahead, the company plans to continue its model offensive by releasing a four-door sedan that's called Type 133 and tentatively due out in 2023, a second SUV known as Type 134 that we should see in 2025, and a sports car dubbed Type 135 that will make its debut in 2026.

Lotus CUV sets sights on Macan

The idea of a minimalist sportscar brand like Lotus actually building a crossover, as opposed to its APX concept, is still a bit hard to comprehend. But survival in the modern automotive landscape isn't easy, and a higher-volume model could do a lot to keep the lights on. Hot off the debut of the feather-light 3-Eleven at the Goodwood Festival of Speed, company CEO Jean-Marc Gales is now divulging some more details about the future model. At the moment, Lotus plans to launch the crossover in 2019, and the company has some rather specific targets in mind. "We want to get SUVs to be light and fast. The nearest rival will be the Porsche Macan – but ours will be better," Gales said to Auto Express. Rumors suggest the use of aluminum and composites with the goal for a weight as much as 400-500 pounds less than Porsche's smaller CUV. The model will be exclusive to the Chinese market at launch. While the Lotus crossover is under serious planning, actual development isn't underway yet. According to Auto Express, the company and its Chinese joint venture partner are still waiting for a license to build cars there. Once that comes, they intend to kick things into high gear. Gales also suggested that a Toyota-sourced powertrain, possibly a hybrid, was in the cards.