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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Behind the scenes of Lotus' spectacular truck-over-F1 jump

A Lotus F1 car and the truck in which it's transported may both be powered by Renault and share a common JPS livery, but as far as size and performance are concerned, they're at opposite ends of the spectrum. So if you had to jump one over the other, you'd think it'd be a no-brainer to skip the single-seater over the tractor-trailer. Right? Well that may be the more logical conclusion, but it's not the way the Lotus team and its technology partner EMC decided to go for this latest promo. Instead they jumped the semi over the grand prix car. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. You may have seen the promo clip circulating the interwebs late last week, but we've included a making-of video below as well to show how the stunt team managed to pull it all off. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: EMC via YouTube (1), (2)Tip: Joe Lotus Renault Truck Videos F1 viral video semi lotus f1 team

Alpine joins forces with Lotus to develop an electric sports car

Renault's performance-rooted Alpine division linked arms with Caterham to develop the current-generation A110, but it brought the project in-house after the partnership collapsed. It's again looking across the English Channel to design the model's replacement. It teamed up with Lotus to examine ways to create a nimble electric sports car. Both companies issued a statement to cautiously explain the project remains at the embryonic stage. Development work hasn't started yet. Executives simply agreed to conduct a comprehensive feasibility study for the joint engineering, design, and development of a battery-powered model. On the French side, the car (assuming it's approved) will replace the A110. In the United Kingdom, it's unclear whether the Lotus-badged variant will take the torch from an existing model (like the Elise), or if it will be positioned as a standalone car. While it sounds like nothing is set in stone yet, the match makes sense. Alpine and Lotus are both niche players in the automotive industry, though they're part of much larger groups (Geely owns Lotus). And they both made a name for themselves by building light sports cars. Neither has ever offered a rival to the Lamborghini Aventador, for example. Working together will allow them to find a common solution to the problem of offsetting the mass of an electric powertrain. Overlapping is certainly possible, but Alpine and Lotus can stay in opposite corners of the same room if they put their respective DNAs front and center. Their jointly-developed electric sports car will need to be small, nimble, and quick. From there, Lotus could shape its version as a convertible (or at least with removable roof panels) while Alpine could turn its model into a coupe, the body style it's most closely associated with. Design will be a major differentiating factor, too. Lotus previously hinted its future cars will borrow styling cues from the Evija. We don't know exactly where Alpine is headed, but nothing suggests its future cars will also look like the Evija. Alpine's reshuffling won't end there. Renault announced that the firm will gain responsibility for Renault Sport and Renault Sport Racing in the coming years, and that it will become 100% electric. It will introduce at least three new models during the first half of the 2020s: a car that looks like a city-friendly hatchback, its first crossover, inevitably, and the aforementioned A110 replacement.