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Lotus Evija's wild aero setup is detailed by chief aerodynamicist

The Lotus Evija is a car of firsts for Lotus. To that end, the company has spent a lot of time talking over the details. Today, we get to learn about the wild shape’s aerodynamics and what Lotus engineers were trying to accomplish. Richard Hill, chief aerodynamicist for Lotus takes a dive into all the details, and the video at the top of this post offers a great visual. “Most cars have to punch a hole in the air, to get through using brute force, but the Evija is unique because of its porosity,” Hill says. “The car literally ‘breathesÂ’ the air. The front acts like a mouth; it ingests the air, sucks every kilogram of value from it – in this case, the downforce – then exhales it through that dramatic rear end.” We can see what Hill means as we look at the Evija in photos. Instead of a regular front bumper, this one has pass-throughs that direct the air back into the side of the car. Lotus hasnÂ’t released the all-important coefficient of drag figure yet, but we have to imagine itÂ’s very low. The front splitter (below, left) is responsible for a few different things. The opening in the center takes in air to cool the battery pack that is mounted behind the seats. Then, the outer section of the splitter channels the air to the “e-axle” for cooling of the electrical components. And finally, it also produces downforce.  There are a couple more tunnels for air to pass through in the rear. These “holes” are likely the most distinctive design feature, especially when accentuated with the LED taillights. Hill says that these are also fully functional and help to reduce drag. “They feed the wake rearward to help cut drag,” Hill says. “Think of it this way; without them the Evija would be like a parachute but with them itÂ’s a butterfly net, and they make the car unique in the hypercar world.” On top of all these porous body structures, there are pieces that move. The rear wing can elevate upward from its flush body position and deploy into clean air above, creating more downforce. And then thereÂ’s an F1-style drag reduction system. This uses a horizontal plane that deploys from the car to make it slipperier through air. The final big piece of this puzzle is the underbody sculpting that directs air into the massive rear diffuser. This causes an upwash of air, in turn creating a massive amount of downforce. Hill sums it up quite nicely.

Lotus Evora 400 arrives in December for $89,900

It's been three months to the day since Lotus revealed the new Evora 400. And if you've spent the intervening time pining and wondering just how much you'd need to set aside to put one in your driveway, you need wonder no longer. The British sports car manufacturer has just released pricing for the new-and-improved Evora 400, which will retail at Lotus showrooms in America for $89,900. Now that's a fair bit more than it was charging just last year for an Evora ($68,400) or the Evora S ($78,480), but for all that extra scratch, you get a lot more. The 400-horsepower model packs 55 more horses than the Evora S, weighs almost 50 pounds less, features a new diff, carbon-ceramic brakes, bodywork and interior, and benefits from returned electronics, suspension, gearbox, and more. (Buyers will also be able to opt for an automatic transmission, upgraded interior trim, appearance package, forged alloys and painted calipers, all at additional cost.) The result of all those upgrades – costly as they are – is a 0-60 time of just 4.1 seconds, a top speed of 186 miles per hour and a lap time around the company's test track at Hethel clocked at 1:32 – a full six seconds faster than the existing Evora S. If that sound enticing, North American deliveries are set to commence in December. Related Video: Show full PR text Lotus announces prices for Evora 400 · Prices start at GBP72,000 (UK) · High level of standard specification · Fastest and most powerful production Lotus ever · Deliveries from August 2015 Lotus Cars is delighted to announce the prices of the new Evora 400. The latest supercar from Lotus combines high performance with the legendary Lotus benchmark handling and is lighter, more efficient and dynamically better than ever, providing a purer driving experience. UK prices will start from GBP72,000 (for other markets, see table below). For this price the car benefits from a high level of standard specification including 370 mm composite two piece brake discs from AP Racing, a Limited Slip Differential, automatic air-conditioning and infotainment system including satellite navigation. In addition to this, the options list includes automatic transmission at GBP2,000, Alcantara or Leather trim upgrades at GBP2,500 and metallic paint at GBP900.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.