2005 Lotus Elise on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Watch the Lotus 3-Eleven run down Porsches and destroy the Nurburgring

The Lotus 3-Eleven is the automaker's most powerful production machine to date. Roughly a year ago, Lotus set out to show just how capable the 3-Eleven is by sending the open-top track-focused machine to the Nurburgring. Lotus claims the car set a blistering time of 7:06 around the track. Now in a belated celebration, automaker released two new, short clips of the vehicle sprinting around the Green Hell. There's no questioning just how capable the 3-Eleven is. In both videos, which are shot from the driver's seat, the track car chases down various Porsches at an impressive rate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While there's some controversy over how Lotus set the time, the 3-Eleven's claimed Nurburgring pace is quicker than a Nissan GT-R Nismo and is just four seconds slower than a Lamborghini Aventador LP750-4 SV. Earlier this year, Germany's Sport Auto magazine took the 3-Eleven to the Hockenheimring where the track car managed to set a new record, besting the likes of the Porsche 918 Spyder. With a claimed dry weight of just 1,962 pounds, the 3-Eleven focuses emphasizes lightweight structure over massive power. Still, it's Lotus' most powerful production car with a 3.5-liter supercharged V6. In the right hands, the 3-Eleven can sprint to 60 mph in 3.0 seconds and managed to lap the automaker's test track 10 seconds quicker than the Evora 400. Marc Basseng, the racecar driver piloting the 3-Eleven, claimed the 3-Eleven could go even faster around the Nurburgring with less traffic. After watching these new clips, we would have to agree. Related Video:

Born-again Lotus Esprit will be a hybrid in more ways than one

Volvo parent company Geely is helping Lotus end its drought of new products. The storied British company is allegedly developing a mid-engined hybrid coupe it will position as a spiritual successor to the Esprit. The yet-unnamed model will slot above the existing Evora as a more usable and more refined alternative, according to sources who spoke to Autocar. It will ride on a modified Evora platform, but the two cars won't look anything alike; the upcoming hybrid will liberally borrow styling cues from the electric Evija hypercar.  The planned gasoline-electric powertrain will make the coupe a hybrid in more ways than one. The space directly behind the two-seater cabin will be occupied by a V6 sourced from the Toyota parts bin, and the electrified portion of the system will consist mainly of components provided by Volvo. An output over the 500-horsepower mark is likely, but more specific technical specifications remain guarded. What's nearly certain is that the Lotus engineering team will go to significant lengths to offset the weight added by the lithium-ion battery pack. Insiders described the coupe as a stop-gap between the current-generation Lotus models, including the Elise still sold in many global markets, and an array of upcoming sports cars that will ride on a new platform. Another one of the company's future models is an SUV — its first — built on Volvo bones and aimed at the Porsche Macan.  Lotus will introduce its mid-engined coupe during the first half of 2021, still according to Autocar, and sales will begin shortly after. It's too early to tell whether the model will be sold in the United States, but the company has previously indicated it wants to broaden its foothold in our market in order to grow, so we'd bet on seeing it here. This isn't the first time Lotus has tried to reboot the Esprit. In 2010, under the leadership of Dany Bahar, the company took the Paris auto show by storm when it unveiled five close-to-production concept cars including one that previewed a modern-day Esprit. The project was far too ambitious and none of the models shown in the French capital made it to production. In 2012, Lotus vehemently refuted rumors claiming it had canceled the Esprit, which was penciled-in for a 2013 launch, but hindsight is 20/20. Time will tell if two's the charm.