2007 Lotus Exige Base Coupe 2-door 1.8l on 2040-cars

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Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus announces race-ready Exige V6 Cup and Cup R

Lotus has pulled off the wraps on two new versions of the Exige: the V6 Cup and the V6 Cup R. Based on the Exige S, the V6 Cup is built to be a dual-purpose street and track machine. The 0-60 dash should take just under 3.8 seconds thanks to a full 345 horsepower from a supercharged 3.5-liter V6 engine. Weighing in at 2,380 pounds, the V6 Cup should be an absolute riot to drive, and with a full FIA-approved roll cage, fire extinguisher and six-point race harnesses on board, it's plenty safe, too. Two-way adjustable dampers are standard, as are AP Racing four-piston calipers on all four corners. More importantly, drivers can expect to find the Lotus Dynamic Performance Management system in the cockpit, complete with Touring, Sport and DPM Off modes.
The V6 Cup R, meanwhile, is both lighter and offers more horsepower than the standard V6 Cup. The same blown V6 dishes out 366 horsepower in R trim, and the whole contraption tips the scales at 2,292 pounds. Of course, the same spate of race hardware is stock, minus the DPM system. A lightweight battery, track-spec tow loops and quick-release engine cover help separate the Cup R from its more civil sibling, as do performance brake pads and better oil and water cooling systems.
Check out the brief press release below for more information. Both of the new models are headed for a debut at the 2013 Autosport International Show.