1998 Lincoln Town Car Executive Sedan 4-door 4.6l on 2040-cars

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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2022 Lincoln Aviator gets a new blackout trim package

The trend of automakers offering trim packages that add black-painted trim is as strong as ever, with no signs of slowing down. Lincoln already had a black-out package for the Aviator called the Monochromatic Package. Now, it's adding even more black trim for something called the Jet Package, because of the Aviator name and the idea of jet black. Aren't they clever? Anyway, the main difference here is that the Monochromatic Package left bits of chrome on the car, such as the grille surround, fender badges and window surrounds. The Jet Package abolishes those shiny bits in favor of gloss black trim. The body color mirrors also go black, as do the grille centers and most of the 22-inch wheels. The lower cladding is finished in body color, though. The package will be available early next year. Only three colors can be chosen with it: Pristine White, Infinite Black, Silver Radiance and Burgundy Velvet. It's also exclusive to the Reserve trim level. Pricing hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Lincoln Navigator puts on a brave face, offers EcoBoost V6 only

Lincoln has finally given its SUV a facelift after seven long years.
Seven years is a long time. For the auto industry, though, seven years is an absolute eternity. Most vehicles receive clean-sheet redesigns within the span of seven years, usually getting a facelift of some sort after year three or four. Not Lincoln.