Lincoln Navigator Limousine on 2040-cars

Auto blog

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Roll like bad, bad LeRoy Brown in this '74 custom Continental

In the 1973 number one hit single, "Bad, Bad LeRoy Brown," Jim Croce sings about a gentleman from the South Side of Chicago who has "a custom Continental and an Eldorado, too." The Eldorado presumably was unremarkable factory fare, but we have to believe that the custom Continental Croce was thinking of when he wrote the song was something very much like this Lincoln Continental Mark IV. For sale right now on eBay Motors, the car was customized, apparently when new, by ASC (American Sunroof Corporation). The client was not LeRoy Brown but was a Mr. Ronald M. Nassar, and his name is engraved on gold plaques on the door armrests. Mr. Nassar was an industrial designer and worked at ASC. The makeover is quite extensive. Besides the chrome wire wheels wrapped in wide whitewalls, pinstriping, and the twin leaping greyhound hood ornaments, there's an entirely customized padded vinyl top. The factory oval opera windows are replaced with vertical oval oper windows, and landau bars are applied. The rear window is also oval. Inside, the gold crushed-velour upholstery and factory fake woodgrain merely provide a starting point. The custom features include a refrigerator/food warmer, a crystal goblet holder on the dash, and a television built into the back of the center console. Note what looks like a miniature oil painting on the inside C-pillar. In the trunk, there's a fur spare-tire cover. Perhaps the most amazing aspect of this creation is that it has been driven less than 100 miles. Ever. The odometer shows just 64 miles, which is supported by the lack of wear showing on any of the interior items. The floor mats look like they have never been sullied by the soles of anyone's shoes, and those are just the factory mats. A set of white fur floor mats in a plastic bag are also included. The asking price is $18,900, which is certainly not out of line for a vehicle of such inimitable 1970s style. For an even greater dose of Mr. Nassar's vision, check out his home, which went on the market two years ago. It's not on the South Side of Chicago, but the north side of Detroit, and it makes this Lincoln look understated. Featured Gallery custom '74 Lincoln Continental Mark IV View 10 Photos Lincoln Coupe Luxury Classics

Welcome Audi RS6 Avant, goodbye Lincoln Continental | Autoblog Podcast #592

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. Our editors cover a lot this week, starting with the news. They geek out over the Audi RS6 Avant coming to America, and mourn the loss of the Lincoln Continental. They address rumors of the Toyota Land Cruiser's demise, and analyze spy photos of the Ford Mach E electric crossover. They also honor the memory of the godfather of spy photography, Jim Dunne. Finally, they talk about driving the BMW Z4, Ram 1500 EcoDiesel, and another diesel, the diesel-powered Mazda CX-5 Skyactiv-D. Autoblog Podcast #592 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Audi RS6 Avant headed to U.S. Lincoln Continental discontinued Rumor: Toyota Land Cruiser to be canceled Ford Mach E spied RIP spy photographer Jim Dunne Cars we're driving: 2019 BMW Z4 sDrive30i 2020 Ram 1500 EcoDiesel 2019 Mazda CX-5 Diesel Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: