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Analysts warn Lincoln shouldn't follow Ford out of the sedan market

Lincoln looks set to mimic Ford's on-going shift away from sedans. The move makes sense on the surface, but analysts warn the luxury brand needs to keep some low-riding models in its portfolio. The company's current lineup includes two sedans, the MKZ and the Continental, plus five SUVs. The sedans aren't long for this world, according to The Detroit Free Press. The publication learned Ford's Hermosillo, Mexico, factory will stop manufacturing the MKZ in late 2020 or early 2021, and it pointed out UAW documents note Continental production will continue "through its product lifecycle." In other words, it's the last model on the Continental branch of the Lincoln family tree. These two nameplates represent 23.3 percent of Lincoln's annual sales so far in 2019, which is a surprising and respectable statistic. One in four cars the company sells is a sedan. The problem is that they accounted for 27.6 percent of the firm's sales in 2018, and that number will continue to fall in 2020 as customers flock towards crossovers and SUVs. And yet, exiting the sedan market isn't the right answer for a company that wants to re-establish its reputation as a luxury automaker. Eric Noble, the president of consulting firm CarLab, told The Detroit Free Press about 40 percent of American buyers in the market for a luxury car choose a sedan. The Chinese market — where Lincoln hopes to gain a secure foothold in the coming years — also has a healthy appetite for sedans. Going SUV-only is a strategy that might work well in the United States, but it doesn't suit Lincoln's ambitions. Germany's big three luxury brands all have a flagship sedan at the top of their range. We can't argue against sales data; the sedan market is shrinking. There are ways to keep buyers in the fold, however. The Continental is a stellar effort from the brand, and a solid foundation on which to build. Noble pointed out Lincoln could use the rear-wheel drive platform found under its Aviator and Ford's latest Explorer to build a four-door model with a fastback-like roof line in the vein of the Audi A7. It's a sleeker, sexier body style that tends to attract more buyers than a more conventional three-box sedan, which is often criticized as old-fashioned. Automakers can normally get away with charging a little bit more for these cars; the A7 is more expensive than the A6, for example. Electrification could be the Lincoln sedan's saving grace.

Chief designer for Lincoln Aviator SUV is brand's new design director

The man behind the looks of cars like the 50th anniversary 2015 Ford Mustang, the current-generation Lincoln Continental and the luxury division’s new 2020 Aviator SUV is LincolnÂ’s newest design director. Kemal Curic replaces David Woodhouse, who left earlier this year and is now a vice president overseeing design at Nissan and Infiniti. Curic, 41, was born in Sarajevo and grew up in Germany and Croatia. He began his career with Ford of Europe in 2003 after earning a bachelorÂ’s degree in industrial design and a masterÂ’s in transportation design in Germany. There, he worked on the European version of the Fiesta, the Mondeo (the European version of the Fusion) and the Kuga compact SUV. aviator-4 View 38 Photos In 2010, Curic won a global sketch competition Ford created to pick a designer for the 50th anniversary Mustang. He moved to FordÂ’s headquarters in Dearborn, where he joined the design team for the 2015 Ford Mustang, which won the EyesOn Design award for Best Production Vehicle at the 2014 Detroit auto show. Curic became exterior design manager in 2014 for the reborn Lincoln Continental sedan, then lead the overhaul of the brandÂ’s design language. He became chief designer for the three-row Aviator, which debuted at the 2018 L.A. Auto Show, and he served a lead exterior designer on the all-new 2020 Corsair, LincolnÂ’s compact crossover that was formerly known as the MKC. In an interview earlier this month with Truck Trend, Curic talked about how the midsize Aviator exemplifies LincolnÂ’s new design ethos. “This is the anti-wedge, which is very elegant,” he said. “If you think about cars of the 1960s, they had that exuberant attitude with more anti-wedge than most vehicles today. Think about the angle of attack of an airplane. You have this gliding gesture, sort of leaning back. The anti-wedge, a teardrop shape, is also the most optimized shape for aerodynamics.” Curic has said he was captivated by American cars as a child growing up in Europe, and he told Truck Trend that he grew up doodling cars in his notebooks at school, which sometimes got him in trouble and made his parents worry. HeÂ’ll reportedly split his time between Dearborn and LincolnÂ’s design studio in Irvine, California, where he lives with his family.

Ford issues six recalls covering 101,000 vehicles for multiple issues

Ford is announcing six separate recalls for a variety of issues affecting a dozen models and a total of 100,610 vehicles in North America. However, according to Ford spokesperson Kelli Felker, "None of them have caused accidents or injuries." Half of them cover fewer than 1,000 cars.
The largest recall covers 92,022 North American examples (about 83,250 in the US) of some models of the Ford Taurus, Lincoln MKS, Ford Interceptor, Flex and Lincoln MKT from the 2013 and 2014 model years; the 2012-2014 Edge and the 2014 Lincoln MKX. All of them have a potential issue with the halfshaft on the right side that might not be fully seated and could move outward over time. If it shifts too far, the models may no longer be able to drive, and the condition could also allow the vehicles to roll away, even when in Park. Dealers will inspect the shaft to make sure it's seated and will replace the part if necessary.
The next-largest recall covers 5,264 North American examples (4,867 in the US) of the Ford F59 Commercial Stripped Chassis from the 2011-2014 model years. It's possible that an electrical junction box can corrode in areas with salty roads and short circuit. The problem could potentially cause a fire. Dealers will replace the box with an improved design.