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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Did Neil Young just spill the beans on a 2016 Lincoln Continental? [w/video]

Neil Young may be better known as a singer-songwriter and rock n' roll icon than he is for his involvement with cars, but the Canadian-born musician is not without his automotive credentials. His latest book, after all, is titled "Special Deluxe: A Memoir of Life & Cars," and one of his most famous songs, "Long May You Run," was written about his old station wagon. But does that mean he's got an inside line on new cars coming out? In an appearance on CNBC's Mad Money with Matt Cramer this week, the Y in CSNY was plugging Pono, a portable music player and service he developed. During the segment, which you can watch in the video clip below, Young mentioned that his company was working on a new in-car audio integration with Harman, which as we know just signed a deal with Lincoln. Here's where it gets interesting: The Godfather of Grunge mentioned that Pono and Harman were preparing to put the system in the 2016 Lincoln Continental. The thing is, Lincoln hasn't made a Continental for a dozen years now. Does Neil know something we don't, or did he simply misspeak? He is, after all, working on an electric-converted '59 Continental he calls the LincVolt, so it wouldn't be hard to imagine he got mixed up. But maybe, just maybe, it was the first bit of leaked info that Ford's luxury division is planning on shifting away from its MK-based naming scheme and reviving at least one iconic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Lincoln Aviator Black Label Interior Driveway Test | The best American luxury

It seems safe to say that Lincoln has finally managed to brush off its "fancy Ford" reputation. Nothing illustrates this better than Black Label, Lincoln’s range-topping trim level that elevates its various models' style, status and, of course, price. We recently found ourselves with a 2020 Lincoln Aviator Grand Touring (the plug-in hybrid) in Black Label trim, and decided it was time for a deeper look at what this trim gives you in LincolnÂ’s three-row crossover. In case youÂ’re new to Black Label, youÂ’ll need to know that Lincoln organizes the options into “themes.” For the Aviator, you have the choice of Flight (tan and black), Destination (a deep red featured in our Black Label Interior Tour video), and the Chalet (brown and cream) theme fitted to our test car. HereÂ’s how Lincoln describes it: “Chalet offers Espresso and Alpine Savannah leathers and deep Silverwood appliques, with touches designed to awaken the senses.” The colors and trims used are supposed to remind of long weekends in the Swiss Alps. ItÂ’s all a bit colorful and over the top, but Black Label is supposed to be exactly that. Despite being festooned with modern tech and features, the Aviator is remarkably old world in styling. Lincoln isnÂ’t trying to be a sporty American BMW like Cadillac has. Instead, Lincoln created its own identity and brand of American luxury, differentiating itself from Mercedes-Benz, Audi, Lexus and others in doing so. Lincoln put together an interior layout that makes sense and doesnÂ’t alienate older, less tech-inclined buyers (you know, the demographic who not only typically buy Lincolns, but high-priced luxury cars in general). Sure, thereÂ’s a big 10-inch touchscreen perched above the air vents, but there are also physical buttons for all your climate controls and audio controls. You can adjust these systems through the screen, as well, but we think easy and safe toggles like these still deserve a place in cars. TheyÂ’re especially welcome when surrounded by expensive-feeling trim and backed by the pretty Silverwood.  WeÂ’re less fond of the button gear shifter, but at least itÂ’s not confusing and is something anybody could learn to live with. It also does a decent job of staying out of the way and leaving more space for storage. Lincoln gives you plenty of that in this crossover, too. A couple premium pull doors in the center console open to reveal USB ports, cupholders and a place to slot your phone.