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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Editors' Picks, May 2023: Some Subarus and a pair of luxury SUVs

The month of May saw a number of new vehicles jump into the pool of Editors' Picks. Subaru grabbed a pair with its brand-new generation of Crosstrek for 2024, and the Legacy earns one in the ever-shrinking midsize sedan segment. In the luxury space, we have one entry from Britain and one from here at home. The new Range Rover already got an Editors' Pick, but now the Range Rover Sport joins the ranks. The Corsair earned Editors' Pick status before its update, too, but now the refreshed version rejoins the ranks. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned an EditorsÂ’ Pick. 2023 Subaru Legacy 2023 Subaru Legacy View 15 Photos Quick take: The Legacy brings all-wheel drive with sedan dynamics to a shrinking segment, and it does so with a competitive price, respectable tech and tons of utility. Score: 7.5 What it competes with: Honda Accord, Nissan Altima, Toyota Camry, Hyundai Sonata, Kia K5 Pros: All-wheel drive in every trim, spunky turbo engine, tons of space in the rear and trunk Cons: CVT makes for a dull drive, infotainment is clunky, styling is on the bland side From the editors: Associate Editor Byron Hurd — "Not everybody has abandoned sedans. Not only is Subaru keeping some of its eggs in this four-door basket, but it's dyeing them in some festive shades. The new turbocharged and tightened Sport model makes a great case for itself as a grown-up WRX without all the GT-themed nonsense. Shame about the CVT." In-depth analysis: 2023 Subaru Legacy gets Sport trim, more tech, fresh design   2023 Range Rover Sport Quick take: It may not be outwardly sporty, but the Range Rover Sport has a killer design, gorgeous interior, buttery-smooth driving characteristics and a clean tech interface.